One of the most famous names in golf is making it’s way back into the equipment world.
At one time, it was hard to beat a set of Ben Hogan irons. For the better player, they had it all; the company offered a sleek blade that was forged out of soft carbon steel and offered feel that many felt was unmatched by any other manufacturer. Then the company got sold. And then sold again. And again; until finally in the mid 2000s, clubs with the Ben Hogan name all disappeared. Now the company is owned by Eidolon Golf. Readers of this site might recognize the name as the company that owns Scor Golf.
Scor is the maker of the unique 4161 wedges, which offer every loft from 41 degrees to 61 degrees with their V sole. Their thoughts are that short irons are more like wedges and less like irons and should be designed as such. Some of the ideas found on the Scor Wedges are found on the new Ben Hogan irons and wedges, which promise to be the best feeling, most consistent and most responsive clubs you can put in your bag.
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In February, Callaway will release their new XR Product Family; a line that they say is built for speed.
While the Big Bertha line is undoubtedly the most popular line of clubs that Callaway Golf has ever created, the X Hot line, which first came out in 2013, has seen it’s fair share of love from golf fans. If you remember, it was that line that promised to add a whopping 17 yards of distance to your fairway woods, and for a lot of people, that’s exactly what they got. While the awkwardly named sequel to the X Hot Line, the X2 Hot didn’t seem to take off quite as well, those were still solid clubs that took a step forward from the original. Soon to be released now from the company is the successor to the X2 Hot, the XR. Like the line it is succeeding, the XR is a complete product line featuring multiple drivers, fairway woods, hybrids and a couple sets of irons. Read on to get all the details.
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Bridgestone’s newest lineup of irons, the J15, features four models. Whether you’re one of the game’s best or struggle to hit the center of the face, the company says that it has something that fits your game.
Bridgestone Golf, which has made a name for itself as of late for their B330 and e-Series balls, is set to unveil their newest set of irons at the upcoming PGA Merchandise show. While producing irons (and clubs in general for that matter) is nothing new for Bridgestone, the company is not as well known for it, at least not here in the states. They aren’t the kind of company that rolls out a new set of irons every six months, and in fact, it was nearly a decade ago that their J33 came out. In Orlando, the company will show off its new J15 family of forged irons which contain four different options, each aimed a different type of player.
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The newest version of the SLDR S lacks some of the adjustability from the previous version, but promises all the distance.
One of the best ways to get golfers to spend more money on a new club is to convince them that they will gain considerable distance. While there are many who scoff at the seemingly wild claims so many of the companies make; many are more than willing to plunk down three or four hundred dollars in an attempt to see if the claims are true.
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TaylorMade is once again pushing the limits by taking slot technology from the club’s sole to its face.
Always at the forefront of cutting edge golf technology is TaylorMade. They seem to be the one company that puts themselves out there time after time and seem to be first with the latest and greatest equipment. Sometimes strategies like this backfire, and your products are seen as a joke or as gimmicky; other times you hit home runs. One technology that the company has been pushing over the last several years is its speed slot technology which has been found on both woods and irons. On the irons, it is a polymer filled slot found on the clubs sole. The idea behind the slot is that it allows the face to flex more, producing higher ball speeds across a larger portion of the face. In other words, more forgiveness and more distance. With the release of the RSi Irons, the company is pushing the bounds even more with the addition of slots on the clubs face.
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This past year, Callaway returned to its glory days with the reintroduction of the Big Bertha line, and with the new 815 series, the company believes that it has something even better.
At the beginning of 2014, Callaway Golf brought back an old favorite with the reintroduction of an old favorite; the Big Bertha. The driver came in two different versions (a standard Big Bertha and the Alpha) and both were received well. Callaway worked hard on these clubs to create a club that was both forgiving and long, and in the eyes of many, they did just that. Recently, they followed up with the release of the Big Bertha V Series; which wasn’t an update to the Big Bertha line so much as it was a replacement of last years FT Optiforce line. Those clubs were meant to be lighter and faster than a typical driver and help those that needed it achieve higher club head speed. Now, the company has the true update to Big Bertha and Big Bertha Alpha, and it is the Big Bertha Alpha 815.
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Each year, Titleist alternates between releasing woods and irons. This time around, it is the 915 line; the most advanced woods the company has ever produced.
While some golf companies go the route of bombarding the customer with release after release, Titleist takes the opposite approach and sticks to a two year product cycle with woods and irons alternating years. While that means that there is often a product from a competitor with more current technology, it gives Titleist the opportunity to do its due diligence and figure out what technologies work, which don’t and then bring debut a lineup that will hold its own for a couple years. It wasn’t until the 910 line of clubs that Titleist added an adjustable hosel, which was quite a while after competitors such as TaylorMade and Callaway had done so; however, Titleist took the time to do it right and the hosel they created is regarded by many to be the best of the bunch; an opinion which is further supported by the fact that four years later the company is still using the same one and is no essentially being used by Callaway (just a minor tweak to their version).
With the 915 woods, Titleist has its most featured packed set of clubs. While most of the technologies are ones that we’ve seen in one version or another from the company’s competitors, you can be sure that the company has done it the right way.
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Adams Golf updates the popular Tight Lies line with hybrids and titanium fairway woods.
Certain golf companies tend to make one think of certain types of clubs, and with Adams golf, the mind goes immediately to woods and hybrids. Years ago, the company produced one of the most popular fairway woods of all time with the Tight Lies and more recently, they’ve become known for making easy-to-hit hybrids.
About this time last year, the company reintroduced its famed Tight Lies line of clubs and now the company is ready to roll out an update to those clubs. The new clubs still have the features that make it part of the Tight Lies line, however new technology has been built in to add to the clubs distance and forgiveness.
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Crafted with the tour in mind, the new Apex Muscle back irons feature a classic design with some added playability.
This past year, the golf world saw Callaway revive a couple of old favorites with the reintroduction of the Big Bertha woods and Apex irons, the latter of course being made famous under the Ben Hogan name. Earlier in the month the Big Bertha’s received their first update with the V series and now it’s time for a new set of Apex irons. It should be no surprise that Callaway takes feedback and suggestions from its tour players seriously, so when they asked for a new blade, the company got to work; the result is the new Apex Muscleback irons. In addition to the new blades, the company has new matching utility irons to go along with them.
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