In the golf world these days, everything is about advertising. Every few months one company or another is debuting the latest and greatest in golf technology. It is promised that this new technology will add an insane amount of distance to your game as well as being even more forgiving than whatever is in your bag.
Mizuno Golf, for the most part, has not really followed this route. Of course they advertise, but more than most companies, they let their products speak for themselves.
While they may not be the biggest or most hyped name out there, their clubs, and more specifically their player’s irons have developed some what of a cult following for being among the best available. It is clubs in this category that really are the heart of the company, and this is because to many they have a feel that is superior to nearly everything else around. Sure they make some really good game improvement clubs, and their woods and wedges are also top notch, but when golfers think of Mizuno they think of small, compact irons with buttery soft feel.
Last year proved to be a pretty big year for Cobra Golf. In addition to signing Rickie Fowler and Lexi Thompson to endorsement deals and acquiring Puma, the company released the very successful AMP line of clubs. That line included everything from woods to irons and helped put Cobra back on the map. For 2013, Cobra is updating its popular line with the new AMP CELL line of clubs and they are packed full of new features and colors.
For the last few years now, Mizuno has maintained a lineup of clubs that included two different families of irons. For better players, there is the MP line of clubs which offer great feel and workability but little in the way of forgiveness. For players seeking more forgiveness, Mizuno has also offered a game improvement line; first it was the MX line and in more recent years, the JPX line. With the release of the new MP-H4 irons, Mizuno has blurred the line between players and game improvement irons, and let me tell you, it’s a good thing.