PURE Grips Introduces Five New Grips and Tapeless Installation Tool

Take grip installation into your own hands with PURE Grips’ tapeless installation tool and custom grips!

Bag DropWhen we talk about the performance of our clubs, there is one desirable quality that’s desired by players of all skill sets – good feel. Good feel probably simply described as what the club feels like upon impact, both in the sweet spot and on the outer edges of the clubface. And yes, while the clubhead and shaft play the primary roles in what a club feels like, the connection between your hands and that club goes right through the grip. What you may not realize is that even a pured shot might not feel as good to the hands as it should if the grips on your clubs are old, hard as a rock, and flaking. Not to mention that you’re less likely to hit the ball well if you’re forced to squeeze your grips because they’re old, hard as a rock, and flaking!

Unfortunately, though changing your grips is something a lot of avid golfers do themselves, it’s always been a bit more of a hassle than it probably should be. That’s where PURE Grips comes in. Not only do they make a line of quality grips, they also make installation simple enough that anyone with a few spare minutes and an air compressor can install the grips without taking paying their local retailer. Couple that with a pretty enticing durability guarantee, and you have an overall product that’s definitely worth checking out. Follow along as we take a look at PURE Grips and their products.

Cobra Introduces New S2 Max Iron and Iron Hybrid Set

Cobra extends the S2 lineup with new S2 Max Iron-Hybrid and Iron sets, which borrow a good deal of key design features from the drivers and fairway woods released earlier this year. Why let a little thing like Puma’s acquisition of Cobra stop them from giving you an extra bit of game improvement?

Bag DropRecently, we covered Cobra’s new S2 drivers and fairway woods, which were said to offer numerous improvements for this year in terms of forgiveness and distance. With that in mind, it would be safe to say the the newest game improvement irons and hybrids from Cobra have the same exact intention – to help improve your game as much as possible.

At the time of that release, we had no idea that there were some shakeups right around the corner. The guys at Cobra aren’t going to let a little thing like the sale of Cobra from Acushnet to Puma stop them from rolling out some new hardware. We’ll get to the few details we know about the Puma/Cobra acquisition in a minute, but first lets check out the latest in the S2 lineup from Cobra.

Leupold Releases New GX-3 and GX-4 and Updates GX-1, GX-2

How do you make a great accessory even better? Shrink it, add more features, and make it even more accurate and durable – which is exactly what Leupold has done with their new GX-3 and GX-4 laser rangefinders.

Bag DropMaybe you’re not a GPS guy. Some of you prefer obtaining your distances from laser rangefinders instead of their GPS-based counterparts. GPS units in the past have had issues with satellite acquisition times, which can lead to frustration for you, the group you’re playing with, and potentially groups behind you, whereas the laser rangefinder is point, shoot, and done!

If the laser rangefinders are more to your liking, then hopefully you’ve considered Leupold’s offerings. If you haven’t, maybe you should check them out. For starters, we’ve reviewed previous models from Leupold, and even given a few rangefinders away! Leupold’s optical systems can be found in a number of applications, some that require even more pinpoint accuracy than our precious knowledge of distance to the pin. Wouldn’t you trust the makers of the same optical systems used by expert marksmen world wide? I know I would.

Read on to find out more about how Leupold’s latest rangefinders might just be able to help take a few strokes off of your scorecard.

SkyGolf Annouces New SkyCaddie SGX with SmartClub Technology

Tired of manually keeping track of your stats or not knowing your exact distances? Maybe you’ve also had problems with habitually forgetting your clubs on the course. Though you’re wondering how these two different problems are related, the new SkyCaddie SGX might be the all-encompassing solution for you.

Bag DropWhile most of us have one or two places that we frequently play, a lot of players like to venture out every once in a while to a course that’s unknown and unfamiliar. I know that I’m pretty familiar and comfortable with the yardages at my home course, but along with the excitement that comes with playing somewhere new is a certain degree of unfamiliarity which can lead to a few issues, the biggest being second-guessing club selection.

Since we aren’t lucky to have a Steve Williams or Fluff Cowan by our side every weekend, yardage book in hand, devices such as laser range finders and GPS units have found their way into a lot of bags, and it seems like they’re improving with every product release. Sometimes, though, these new features leave you scratching your head, thinking “Why didn’t I think of that first?”

One such product is SkyGolf’s new SkyCaddie SGX with SmartClub Technology. What improvements am I talking about? Well, you’ll just have to read on to find out more!

Nike MachSpeed Irons and Hybrids Complete 2010 MachSpeed Lineup

In part two of our Nike MachSpeed roundup, we take a look at new game improvement irons and hybrids from the guys at The Oven.

Bag Drop Rounding out Nike’s new MachSpeed lineup is new for 2010 irons and hybrids. Like the drivers and fairway woods, game improvement and forgiveness are the main priorities with these clubs.

When we think of game improvement, concepts such as stability, MOI, and forgiveness come to mind, but assistance in achieving a faster swing speed might not. Don’t you think it would be safe to say that if you’re improving your swing speed, your game is improving? That very concept is another key to the encompassing design of the MachSpeed clubs.

Nike Adds SQ MachSpeed Drivers, Fairway Woods to 2010 Lineup

Following hot on the heels of the Victory Red drivers and fairway woods is the SQ MachSpeed drivers, fairway woods, hybrids, and irons, which aim to increase distance by optimizing aerodynamics.

Bag DropAs the new year progresses, the new equipment comes out in full force. The problem is that more often than not, we see what’s being dubbed as the latest and greatest really ends up being just a few improvements over last year’s models. Not that there is anything wrong with that! By all means, if a clubmaker has a good thing going, why mess with it? Nike, on the other hand has been known to push the technological limits with every release and this year is no different.

Sometimes, though, we see a company change their lineup dramatically in terms of both aesthetics and function. Out with the old and in with the new. It looks like Nike has done just that this year with their new drivers, fairway woods, and hybrids. First we saw the Victory Red drivers, which I called the most traditional looking driver Nike (who has been known to make quite a bit of not-exactly-traditional-looking stuff) has ever produced. At the opposite end of the spectrum, we now have their new MachSpeed line. As we all know, appearances can be deceiving though, so lets take a look at these new, aerodynamically enhanced clubs from Nike.

Callaway Adds to Diablo Brand with Diablo Edge and Diablo Forged Irons

Want to play with an edge? Or are you looking for the forged iron with the rest of us in mind? Either way, Callaway has what you need with the new Diablo Edge and Diablo Forged irons.

Bag DropCallaway Golf extends their Diablo brand, which up until this year only consisted of drivers, fairway woods, and hybrids. New for 2010 are the Diablo Edge and Diablo Forged irons, each of which is geared towards specific types of players.

Both models take a number of features previously seen on Callaway’s X-22 and X-22 Tour irons, and builds on them for this new release. The Diablo Edge was designed with the player looking for more consistency and distance in mind, while the Diablo Forged caters more towards the better player. Which of these has the qualities you’re looking for? Follow along to find out!

Nike Adds Hybrids, Fairway Woods, and Drivers to Victory Red Lineup

Building on the success of the Victory Red irons and wedges, Nike has extended the VR name to include a new lineup of drivers, fairway woods, and hybrids.

Bag DropOnce again, Nike Golf has stepped up to the plate and delivered with its latest release of drivers, fairways, and hybrids. Created with a great deal of input from their stable of athletes, Nike brings us what can easily be called their most traditional looking line of woods to date. The new Victory Reds are quite the departure, appearance-wise, from the SQ Sumo released two short years ago.

Bridging the gap between then and now was the SQ Dymo, which toned down the large grey Powerbow and had the option of the face-altering STR8-Fit Technology. Both the Sumo and Dymo were pretty successful, garnering tons of praise for being long and forgiving, and both still remain as a very affordable option on the market today. Can Nike continue to have the same success with their new lineup? Follow along with us as we look deeper at the Victory Red hybrids, fairway woods, and drivers.

Cobra Releases S2 Drivers and Fairway Woods

Cobra adds new drivers and fairway woods to their already impressive lineup with another driver featuring an improved Adjustable Flight Technology, and options to fit all players, both male and female.

Bag DropCobra has started the year off right with the new S2 lineup, which contains a driver that has already been named a gold medalist in Golf Digest‘s latest Hot List. To complement the drivers, the S2 line also includes new fairway woods designed to maximize forgiveness and playability.

The Carlsbad, CA clubmaker has been busy with this year’s new drivers and woods, as they have taken proven technologies from last year and refined them for the new S2 line. If it ain’t broke, right??? When we covered the L5V last year, Cobra’s jump into adjustability had just started, and only two flight control options were available. Since clubface adjustment is pretty much golf’s new black, the engineers at Cobra thought the ability to open the face as well as close it would be a great option. Of course, there is so much more to the new driver than clubface manipulation, so follow along to see what else is new for 2010 in the new S2 drivers (and fairway woods).