Last month we mentioned that Nike would be asking its staff players to use an all-black golf ball at the Sony Open to promote the Nike ONE Black.
Turns out the whole thing was a miserable failure.
John Cook played an all-black golf ball. He used it on one hole: the par-3 17th. "We weren't quite sure how it would look in the rough," Cook said. "It looked like a bird going up in the air."
The ball was approved by the USGA prior to tournament and no other Nike staff players report having needed the money as badly as Cook. Errr, ummm, we mean no other Nike staff players report having used a black ball during the tournament.