The name on the club by the big boys is exactly what it says it is. i.e. mayor club makers design in the technology, but the average golfer or even advance golfer is subjected to brand loyalty and popularity. They never actually get all of the benefits from the technology, because they generally cannot work the ball by accident or intentionally. When it happens it's like, "What was that?"
The type of material responsiveness of the head to impact; how it was made(forged or cast) the shaft (The most important component of the club assembly) and the depth of the groves and the grip collectively make up the golf club.
The range of player is so broad, that any one of us can hit something. You have to decide if you want your clubs to have a popular name on it and hit a sometimes good shot, or the right clubs for your game, be it popular brands or clones.
...I've played golf for 30 years; hit a lot of different clubs old and new ( currently playing Hogan apex l from Mizuno's).
Going to build some clones; re-shaft myself and see if my theory holds up.