I am a student and a golfer. I'm researching golf consumption and the deeper meaning of why we golf. Does it say something about who we are?
I have 3 classifications of golfer. What do you think about these groups?
Socials
This group just wants to have a chance to be social, have fun, network, have personal growth among friends, and isn’t seriously concerned about a competitive score.
Fundamentals
This group is concerned about the nuances of the game: the perfect swing, the right club, the lie of the green, and the wind speed and direction. Their focus is self-competition, and improving their game. The value is to give direction to effort and energy. Excellence is a state of mind and is achieved through concentration.
Traditionals
Golf is a tradition. This subculture prefers to play with etiquette-minded golfers. Etiquette means behaving well in a social situation, and golf, above all other sports, is a social game that follows a strict code of ethics.