Taylormade isn't in business to make drivers that look appealing to us. There formula is simple. Pay whatever it takes in order to ensure that they have the most pros using their products so at the end of the day they can say "#1 driver on tour". When you can take those drivers and make them visually impossible to miss, you've added a whole new element. They are now a marketing company first, club design company second. These paint jobs make it impossible for any spectator to miss. People want to play what the pros play. The R11 was marketing genius. Luke Donald, Paddy Harrington, Davis Love, etc couldn't hide behind their Mizuno and Bridgestone headcovers anymore. Everyone knew that they were playing TM. This just follows suit. Nike picked up on it. Everyone will see the big red Nike Driver.
Technology is maxed. Bring on the paint jobs, baby!