Contrary to some opinions, MOI doesn’t stand for “Mighty Odd Implement.” It means “Moment of Inertia” and Adams has joined the race to deliver more of it.
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As we wrote in last week’s Bag Drop, MOI appears to be this year’s marketing battleground for drivers with most manufacturers opting to offer two different models.
While some companies have come up with some very odd shapes to increase MOI and thus forgiveness and resistance to twisting on off-center hits, others, like Adams Golf, are introducing high-MOI drivers that actually look like a golf club.
Adams new Insight lineup of drivers and fairway woods keeps to the current trend of multiple model introductions. In fact, there are three versions within the line… BUL (Big, Ugly, and Long), BTY (Beauty), and Belle (for women). Despite the BUL moniker, it doesn’t look anywhere near as odd as some others. Here’s the story…
Continue reading “Adams Golf Launches Insight Drivers and Fairway Woods”
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