Hardy is a bright guy, he knows how to sell golf lessons. As for this quality of this book or his instruction, well its simply not worth the money. The guy along with someone named John Jacobs came into the light by bashing Mr. Hogan and claiming he "had it all wrong". They then do an excellent job of convincing golfers that they are the only ones that truly know the golf swing. Hardy turns this self proclaimed knowledge into a cash cow - selling books dvds, golf schools, and even brainwashing "teaching pro's" into paying him thousands and thousands of dollars (plus monthly subscription dues) to learning how to teach. TO his credit, he's beginning to lay off his bogus claims about the golf swing BUT only because his popularity has risen to the point that he can no longer fool such a large following. Smart of him to pair up with reputable golf instructors to clean up his sneaky car salesman image. Ok thats my rant