We have gotten quite a way away from talking about Match Play! But the original inquiry asked what your club does to encourage female golfers? There are so many different ideas and opinions out there.
I agree wholeheartedly that a club without a good junior program is missing out on building their customer base! Our club has a very active junior program, with lots of volunteers helping out. Temporary tee boxes are placed out when they play on Monday mornings, so they aren't being forced to try to carry impossible yardage for their level of ability. I often see and interact with many of these young people out on the course and they are all extremely polite and well versed in the etiquette of the game.
Personally, I like playing a Par 72 course as opposed to a Par 3 course. I like to hit my driver! I know a lot of ladies who have no problem carrying 150 yards, and more! I guess I'm fortunate to be one of them! But that's just me, if you get more enjoyment out of playing a shorter course, then go for it! Two older gentlemen I know do almost all their golfing now at a local Par 3, that's what works for them now they can't get the distance they use to be able to and allows them to continue enjoying the game.
I'm highly in favor in whatever works for you!