X129 Why would someone want to carry around extra gear (such as your mono-pod) when they likely already have an alignment rod in their bag. I know at my club 5 out of 10 players have an alignment rod in the bag, i even play some courses that have alignment rods on the range for your use. This product is taking advantage of what people already likely have or have access to.
Don't be so short sighted and bash a guys product. It is a product that serves a specific role... It doesnt do everything perfectly but it likely does what it was constructed to do very well.
You want to analyze your swing at 300 frames a second you will need an additional 20 pounds worth of gear... BUT... if you want to film your shot on a par 3, or simply film your swing to send to a friend or load on youtube this product looks perfect.
I am all for people creating new products for the golfing world, it really pushes inovation and keeps the market place interesting. Hell, the PGA Tour Superstore wouldnt be too fun if new gear didnt come out, would it?