I agree. It's all marketing to get the average duffer to spend more money. I refuse to do that.
I buy and trade for used clubs. Just this past Saturday I traded some old stuff I had laying around, that I no longer use, (a Nikon camera and a hunting bow), for a set of Callaway X18R, new golf bag, and a Titleist D13 driver. When the clubs were new they were about $400 and the driver was $450. They still hit fine and they both look brand new. Driver had no scuffs or dings whatsoever and the irons looked great.
These are going to be replacements for some Ping ISIk clubs that I traded for last year! ;)