There’s a lot of hype out there this year, maybe even more than usual. There’s always a lot of pre-major hype this time of year regarding some of the big names in golf, but 2009 also features a number of young faces coming to a major near you.
Here’s the thing about hype. Sometimes there’s truth behind it. Sometimes it’s just hot air. We complain a lot about hype, but I kind of think of it as a USGA index. Events seldom live up to the hype, just like you can’t shoot your index very often (it is based on your best 10 rounds out of your last 20, not an average). But you might shoot your index in your best rounds. Each is about proven or (in the case of hype) perceived potential.
When it comes to sporting events, hype tells us about what is possible. It also boosts ratings and sells advertising, but there has to be a kernel of truth there or we’d never buy it. At its best, it is not about what will happen, but what might. And so, though the hype might drive us nuts from time to time, here’s a look at nine of the most hyped golfers of the 2009 season and an assessment of the truth lying below.

For the past two weeks, we’ve had a contest to give away a Leupold GX-I and GX-II laser rangefinder from our friends at
Whether it’s expanding, or it is simply a particular culture of obsession which has bubbled to the surface, the community of golf equipment fetishists is a presence across the World Wide Web as well as the non “e” world.
I must say that when
Hello again and welcome to Hittin’ the Links. The PGA Tour season is well underway and spring is right around the corner. Those of you out there in the colder climates, keep your heads up, golf season is almost here. But until then…
When I first saw that Nike had come out with another set of drivers I have to say I wasn’t all that excited. My experience with Nike’s golf gear has been favorable for the most part. I have carried their clubs in my bag from time to time, but I have always found myself going back to the manufacturers that have been around a little longer. I am a traditionalist at heart, and Nike’s drivers just always seemed a little “out there” for me. They had these goofy two tone crowns and the noise, the sound that emitted from them was ear shattering at best. There was always that one little thing about my Nike club that bothered me. Not bad equipment, but just not my cup of tea.
March is the cruelest month above the Mason-Dixon Line. It teases us with the breath of Spring from time to time, and then blasts us with more snow and cold winds. It’s a time of year that can drive a golfer to fits of lunacy… like imagining what it would be like to be King of Golf.