Wow - you guys are awesome - I really appreciate that you took the time to offer your honest opinions, as that is exactly what I need!
I like the idea of the indoor range and memberships - I used one in Toledo years ago - but it wouldn't work well in Florida, as the winter is our busy season... but it's got me thinking... in the heat of the summer (our slow season) or dark of night (dark at 5pm in winter), how about a weekly "evening event" - driving and putting contests/seminars/lessons... That might be fun, one night a week...
The internet is a huge competitor on price - this was mentioned a couple times - I wonder if a price-match would work, if I could match prices without losing money. It would get customers in the store and perhaps they'd pick up a few more things while they are there...
The idea is coming together and it looks more like we may take the plunge than it did a couple weeks ago. The partners are excited and convinced it would work, although I'm not totally there yet. My main concern now is the investment, which will be a huge chunk of my retirement, so I'm naturally nervous about that. I'd like to get some outside financing or investors, but that adds to the monthly minimums and puts more pressure on making the sales and cash flow.
Again - thanks to all who contributed your time and opinions - I appreciate it more than you know! Hit 'em straight!