Nike sets its sights on continued success for the upcoming year by building off of proven designs and concepts. Because like I’ve said in the past, why re-invent the wheel if something works??
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In sports, whether we’re talking about a single player, a team, or even the equipment our favorite athletes use, every entity forms a certain image, or a certain formula that people get to know that entity by. Generally speaking, if you have a successful formula, you stick with it, and over time, with a tweak here and an enhancement there, it may evolves. Sometimes it radically changes for no reason (see Harrington, Padraig), and other times, it gets a little bit too stuck in its ways and resists evolution, even when the situation calls for it (see Pittsburgh Steelers). Though more often is the case that these entities are able to evolve while at the same time staying true to their roots.
Enter Nike Golf. In a little short of a decade, they have kept that balance of both evolution and staying true to what got them to the big game. Technology has been the name of their game for quite a while, and a lot of times it’s out there and in your face, like it or not. But ever so slowly, their products evolved as well, by combining that technology with more traditional appearances, while still keeping options alive for players that don’t mind a little bit of that technology to be visible. I think the products we’ve got for you this week prove just how far they’ve come in a relatively short time. Follow along as we take a look and see what I mean.
Continue reading “Nike Launches New Machspeed Black Drivers and Forged VR Pro Combo, Pro Blade Irons”
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