I'm going to say that I have moments where everything is "instinctual", meaning that I don't have any swing thoughts or strategic thought. Simply, I've assessed the shot - visualized what I want to happen and step up and swing. In those moments it seems like everything happens automatically, there is no doubt or distractions, only execution. The results are great but those moments only happen a few times per round. More often than not I have a goal in mind that I've visualized and attempt to execute but have a single swing thought in my head (short backswing, follow-thru, 80% swing, etc.). Sometimes the results are good, sometimes not but it doesn't feel "instinctual".
I don't think one is better than the other but certainly wish I had more of those great "instinctual" moments. My guess is that the more skill you develop the more of those moments you're likely to have on the course.