He is the one that put PGA Tour into a website.
He is the one that gave all those interviews on human potential.
He is the one that put a donate here begging sign on his website.
And just like you said so well in your post, all the interviews, marketing, and gimmicks don't cannot hide what is golf. SCORE.
Unfortunately, now that he is starting to play in tournaments, it is apparent that he is very mediocre. And I think he has the money, but doesn't want to play in tournaments, because it will expose him even more. $75? You have to be kidding me. The only way to really get better is playing in more tournaments and he is avoiding that.