Real News: Rory Changing Agents ... Again. Welcome, Family McIlroy

[Mr. Desmond]

It's always a good idea to have family involved in the details of your business decisions ... right?

It's easy to call them on the carpet, right?

"Now, Dad, how come you couldn't have squeezed a few more millions from Rolex? I'm afraid ... I'm just gonna have to let you go."

Will Dad see it coming?

Reported on The Golf Channel, and this is From geoffshackelford.com:

Karl MacGinty breaks the surprising news that even fresh off signing huge endorsement deals with Nike, Bose and Omega , Rory McIlroy wants out of his deal with Horizon Sports . Horizon had taken over for Chubby Chandler's ISM at the end of 2011 after McIlroy fired the agent in an airport lounge.

From MacGinty's Irish Independent story:

McIlroy's father Gerry is expected to play a prominent role in the new operation. Just over 18 months ago, McIlroy, one of world sport's hottest properties, stunned golf by quitting the giant International Sports Management, run by Chubby Chandler, and joining Horizon, a Dublin firm with global ambitions.

Brian Keogh analyzes what apparently has been rumored for weeks and suggests that McIlroy has become more isolated in recent months.

What is clear is that McIlroy has always been regarded as headstrong by those who have worked closely with him since he burst on the scene in 2007.

As Ridge told The New York Times’s Karen Krouse earlier this year, in a piece headlined “The Branding of Rory McIlroy”, “he’s the boss.”

McIlroy’s comments in the media have generated plenty of controversy and his stance on who he might represent in the 2016 Olympic Games has arguably reduced his fanbase in the Republic of Ireland.

Close friends contacted by me recently confirmed that they have not been in touch with McIlroy for weeks, “unfortunately”, said one.