completely agree with erock9174 on getting players with different handicaps. as it stands, the players they use really arent based on the overall population.
pretty easy to see in a comparison chart here (between Hot List player handicap and USGA):
i think they need to get back to having different categories of players rate the club completely separately (be it a slicer, hooker, fader, short-ball hitter...etc.) somehow.
for me, the list really doesnt provide any use. and the categories that they use to rank them are meaningless to me, particularly like demand and innovation, which make up 35% (!) of the total score. and innovation score "reflects how a specific technology advances the category and how it's explained to the public and our editors" - to me that simply doesnt matter. that sounds like you could have two clubs from different manufactuers which are the *exact* same in every way (just pretend this is possible), and the manufacturer that has the best press and tries new things is going to have a much higher hot list score for their club vs its twin. but all i want to know is which club *performs* best
other comments:
It's perfect, leave it just how it is! ..... well, its never going to be "perfect" for me, I just read it to see what "new" products are available
Your take on the Hot List, good or bad? .... only useful to see the cross section of clubs available - more marketing for gd than anything else
What parts of it would you change, and why? ....like above, have different types of players evaluate clubs appropriate for them
Is the way they rate clubs helpful to you as a potential buyer? .... not a big
What parts would you keep exactly as they are, and why? ....i bet some of their data is interesting and should be left as is, i just wish they would show it (how do they score every club and every category - just show the scores for all clubs tested, even those that didnt make the list)
Do you think the smaller companies get short end of the stick, while the big boys get all of the spotlight? ... unfortunately, i think so...