you make a very good point notastick. I would, infact have an even stronger view on it. Especially for the 'excellent fitting' third process described above. While i can totally see why this is essential for people competing at the very top level who can repeat their swing time after time after time, i believe certainly any1 above single figures should totally forget about that! Waste of time money and effort. What the hell is the point of an 18 handicap or a 15 or a 22 getting the lie and all other complex things set up perfectly in a new set of irons? Most players work constantly to try and lower their handicap, therefore if their striking, launch angle, lie, etc etc improve those 'perfectly fit' sexy new clubs r just holding them back from the direction they want to go.