Distilling Doctor Steps Up at St. Louis Golf Expo

[WUTiger]

When the 2018 St. Louis Golf Expo took place this weekend, a primary sponsor was absent. 

After years as a primary Expo exhibitor, BJC Healthcare declined. A replacement healthcare sponsor SSM Health Medical Group stepped in, via a pathway that runs through a local distillery.

St. Louis Distillery operates a couple of miles from the Convention Center, and its owner Bill Schoer decided to sign on as an Expo sponsor. In conversations, the expo organizers lamented that they had lost major health sponsor BJC. Well, it just so happens Schoer has a day job as an MD with SSM Health: he is SSM director of orthopedics and specializes in knee replacements.

So, Schoer was able to talk SSM into signing on as the healthcare sponsor. Thus, while his distillery crew promoted Cardinal Sin Artisan Vodka at a midway booth, Schoer presented a Friday class to golfers on knee replacements and general knee care. In the presentation, he addressed the stresses golf puts on the knee, and the importance of monitoring knee problems closely to ensure proper treatment.

Three of Schoer's SSM colleagues also made Expo presentations. Sports Medicine outreach director Katie Smith and Dr. Cody Ballard discussed golfer's elbow, and physical therapist Drew Lollar discussed golf fitness issues. 

Edited February 12, 2018 by WUTiger