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Where does the money on the PGA Tour come from?

Zeph

By Zeph
in Tour Talk

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0ldblu3 Well Established Member

0ldblu3

Posted
Posted

It remains a pretty good question. I don't know much about marketing, but is the title sponsor putting up the prize money and event costs? Prize money is about $5M right? So for that they are getting a load of airtime both on Golf Channel Thursday, Friday...major network on Sat/Sun...and mentions all of those days on ESPN, especially if something noteworthy happens. Not to mention all of the lead-up coverage and post event coverage. And the corporation uses it as a marketing vehicle internally for there top existing customers and potential ones. Works out even better if your CEO can birdie 16 at the Pro-Am (Waste Management Open) :) Plus they have a soapbox to plug their corporate message in an interview format which doesn't usually happen unless you've been indited.

I am really just guessing, am I in the ball park?

Why do they call golf "golf"?  Because all the other four letter words were taken.

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Note: This thread is 4677 days old. We appreciate that you found this thread instead of starting a new one, but if you plan to post here please make sure it's still relevant. If not, please start a new topic. Thank you!

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