Trickyputt you've kind of got the gist of what I was saying. Using Michael Jordan as an example to pick his brain about basketballs and my game in particular is not exactly what I was thinking but it's close.
If you've got a golf oriented store and you're wanting feet in the door and dollars in the till, then it stands to reason that getting some famous or semi-famous players in the door for a meet and greet could help business. That's my opinion.
They don't even have to be pros that everyone knows... they can be the lesser known players. That would get them some potential fans and the customers can still get potentially good tips from a player that's on the tour. Could it be Phil? Maybe... if Callaway requests his presence there... but that would probably necessitate the store making lots of sales of Callaway merchandise.
Aside from that, personally, I'd prefer it were Salma Hayak discussing my basketball game than Michael Jordan... sure, he's one of the greatest players ever but I don't play basketball and I think Salma's hot.
That's just my opinion. I know in reality a lot of what I suggested wouldn't work but I think a lot of golfers, hackers, duffers, and posers would be drawn to a store that was able to have Natalie Gulbis or Rory McIlroy, or Phil Mickelson, or Davis Love 3rd, or Paula Creamer, or Patrick Reed, or whomever offering tips on chipping, putting, driving, or whatever.
Is it realistic? Probably not. I don't even think the big box golf stores are able to get pros into the stores but it'd be nice if it were a mom and pop that was able to do it. But I've never really been 100% a realist.