What's up with these chippers

[EightBlue]

Was in golfsmith today getting my wedges regripped. (I highly recommend that Winn xi7 for all "feel" clubs). While I was waiting, I was playing around the putting area, tying not to buy another Cameron. However, I was blown away by the number of "chippers" there were.

For those who don't know (and i was in this category until this morning), the chipper is some type of wedge putter hybrid. It looks like a very lofted hybrid club with a putter grip. Based on the point of sale marketing materials, you are supposed to use it with a putting stroke and depending on how hard you swing you can putt, chip and pitch.

I really want to know who this clubs are targeted to? Unless I missed something, the chipping stroke is fundamentally the same as a putting stroke. If you can't chip with a 9 or wedge, i highly doubt that this will do you any favors. In fact, I tried to chip some with it out of the Golfsmith fringe and the results were horribly inconsistant. Admittedly, I didn't chunk any, but the ball didnt come out with any spin and distance control was impossible. These clubs may have had less feel than any club club I have ever tried.

Even more mind-numbing was the number of companies who had a "chipper". I saw at least five brands there so this must be a trend. Is there really a need here or are companies just trying to take advantage of golfers who can't chip and are looking for a quick fix.

One more thought for a football Sunday-- what's up with all of these shots of team's owner after any big play? Who wants to see a ultrarich guy giving an awkward high five. I think that we should assume that they are excited by the plays. How bout just a nice crowd shot of some fat 40 year olds with painted chests, men in cheese hats or god forbid, a cheerleader?

[nike_golf]

One of my little brothers uses this club. I give him a goofy look everytime he gets it out.

He does do alright w/ it, but I keep telling him it's stupid to use it. Why not get good at chipping w/ the traditional clubs?

You wouldn't look stupid and it would allow a different club to be in the bag.