GOLFTEC Launches Custom Club Fitting Program

[1badbadger]

In an effort to improve their custom club fitting experience, GOLFTEC has partnered with True Spec Golf to offer a more in-depth fitting sessions.  In the next month, they will upgrade 30 locations into fully equipped fitting centers, and plan on expanding it to 120 in 2018.  For the rest of 2017, the brands they offer will be limited to Ping, Callaway, Mizuno and TaylorMade. They expect to add other OEMs next year.

True Spec is a high-end fitting studio that has 13 locations across North America, Europe and Asia.  They will provide access to custom shafts beyond what is already in the OEM fitting carts, and be the back-end build shop for custom orders.

GOLFTEC's goal is to create a nationwide club-fitting chain, where the experience will be the same no matter which facility you visit.  Their plan was compared to Outback Steakhouse: 

"Any business traveler knows there’s an Outback in just about every city you’re likely to visit, and if you dine there you know what you’re going to get: a decent steak, grilled shrimp and a Bloomin’ Onion. Outback’s chefs may not be classically trained culinary masters, but they’ll make you a nice dinner at a reasonable price. It’s not Ruth’s Chris, but it’s not Perkins, either."

“We call it ‘Mass Premium,’ and an 8.5 out of 10.. There are 10’s out there – the Ferrari’s and Bentley’s if we’re talking cars. That’s not who we are, but we’re not a 5 either. We’re going to be in a nicer part of town and offer good quality, excellent service, but not be overly expensive.”

[mvmac]

I think this is good news. For the most part it's tough to find a quality fitter and if you do it's typically expensive. The alternative, big box stores, do the absolute minimum when they "fit" you for clubs. 

[1badbadger]

45 minutes ago, mvmac said:

I think this is good news. For the most part it's tough to find a quality fitter and if you do it's typically expensive. The alternative, big box stores, do the absolute minimum when they "fit" you for clubs. 

https://www.mygolfspy.com/golftec-launches-new-custom-fitting-program/

I was surprised to learn that even though they lost some locations that were inside Golfsmith stores, they have opened up 12 stand-alone locations since then, and 25 more are under construction.  That's pretty significant growth at this time.