The average player, Mid handicap, has no business playing the expensive pro balls. That's my opinion and my experience . If you are a really good scratch golfer you will get some benefit from the balls like ProV. Every fall I go with a buddy and hunt lost balls in the rough and woods at our local course we play. Believe me those high $$$ ball go into the wood and the rough. We find lots of them. We have both been buying and using the mid range softer balls and can't tell any difference. I like the Kirkland Signature balls and the Callaway soft.