LPGA gets another boost---with JBC of Korea

[PEZGolf]

It was a natural partnership with so many South Koreans playing on the LPGA Tour. One day after the 10 year agreement for TV coverage with The Golf Channel, the LPGA Tour reached a 5 year contract with JBC to televise LPGA tournaments in South Korea.

Just as important, JBC agreed to help finance 2 LPGA tournaments: it will assume sponsorship of the Phoenix event and be the sponsor of a new event in Los Angeles from 2010 through 2014. JBC will also create and operate the LPGA's website that is done in the Korean language. After the controversy last year about forcing foreign players to learn English, these agreements will help "mend fences" with the Korean golf fans and players.

With the many great stars, young and old, on the LPGA Tour, this is a golden opportunity for the Tour to increase its popularity and financial strength. Since the women and men's Tours have extended their marketing internationally, these developments are very significant.

[Ogg]

No such thing as too much exposure. Good for the LPGA. They certainly have not been sitting back in the tough economy but have been making it happen.

[PEZGolf]

No such thing as too much exposure. Good for the LPGA. They certainly have not been sitting back in the tough economy but have been making it happen.

You are right. No one has been a more vocal critic of some of the decisions and policies of Carolyn Bivens than me, but these are great contracts!

[Pablo McGheesio]

I dont think I have ever wathced a LPGA event, but fair play to them.

[Shindig]

I am really excited about the return of the LPGA to Los Angeles. I've played a course where they once held an LPGA Tournament, I think - but it is in O.C.. I certainly didn't play the Trump course!

Any word on which course they will play, or when in the year it will be?