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Tab Clear and Crystal Pepsi


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The company's Tab Clear wasn't supposed to compete with Crystal Pepsi in 1993. It was supposed to destroy them both.

That was an interesting read: Coca Cola intentionally kamikazed Tab to knock out Crystal Pepsi.

Erik J. Barzeski —  I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • AuthorLowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

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  • 2 weeks later...

Wow.  I remember when New Coke came out, how most of us were scratching our heads wondering "Why?"  It ain't like 'old Coke' was bad.


Was everyone in on this?   Was there some employee somewhere who came home one night and said "Well, my product was a fail so I got canned over it!"

 

—Adam

 

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Note: This thread is 1233 days old. We appreciate that you found this thread instead of starting a new one, but if you plan to post here please make sure it's still relevant. If not, please start a new topic. Thank you!

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