Club Champion Acquires TXG

[Everardo]

In case anyone missed it....

From the press release
“We are incredibly excited to bring Ian and his crew into the Club Champion family,” said Nick Sherburne, co-founder of Club Champion. “We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”

This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders. Simultaneously, this represents a massive opportunity for the TXG brand; the intent behind this merger is to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.

“There has always been a mutual admiration between TXG and Club Champion,” said Ian Fraser, TXG’s founder. “We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”

The online presence of both brands will be bolstered by this acquisition and allow for both to expand their content capabilities. Club Champion has an in-house studio and production crew, while Fraser and his team have built an incredible digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication. Their existing content strategy will lend itself well to Club Champion’s growing presence, and both brands will lean on each other to produce even more quality content for golfers of all levels.

“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake,” says Adam Levy, CEO of Club Champion. “This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.”

[iacas]

Also…

[Everardo]

I actually saw Matt's post before I heard the news, yikes, then after digging a little more and seeing Ian's video it sounds like Matt was there for the initial talks, knew about the deal well before, so that seems way more telling to me than anything. 

[Sandy Divot]

What is TXG?

[iacas]

1 hour ago, Sandy Divot said:

What is TXG?

https://www.google.com/search?q=txg

[Sandy Divot]

10 hours ago, iacas said:

https://www.google.com/search?q=txg

Never heard of TXG.

[Everardo]

13 hours ago, Sandy Divot said:

What is TXG?

Canadian clubfitter that got a lot of popularity based on their YouTube channel.