It's that time of year: Titleist introduces new Pro V1, Pro V1x in Las Vegas

[boogielicious]

From Golf Digest :  This is good news.  Now last years model will be on Craigslist for short money!

It's that time of year: Titleist introduces new Pro V1, Pro V1x in Las Vegas

By E. Michael Johnson

When Titleist golf ball players arrived at the Shriners Hospitals for Children Open Monday there was a sense of excitement as well as déjà vu. That’s because Titleist had stuffed several dozen balls in plain, white boxes in their lockers as well as handed some out on the range. Inside were the latest iterations of the Pro V1 and Pro V1x balls as this is the first week tour players can use the balls in competition.

Photo from Titleist

Since Titleist first unveiled the Pro V1 at the Ivensys Classic at Las Vegas in 2000 (where Billy Andrade won with it the first week out, sparking the Pro V1 phenomenon), the Vegas stop on the PGA Tour has often been the initial proving ground for new Pro V1 and Pro V1x models. The last time Titleist launched new Pro V1s and Pro V1xs at the Shriners, in 2012, 18 of the 85 players using a Titleist ball in Vegas switched over to the new spheres (four in the Pro V1, 14 in Pro V1x) including Bill Lunde, who finished solo fifth using the V1x.

Although Titleist was mum on details about the new balls, if previous models are a guide, expect the Pro V1 to be a three-piece multilayer ball (single core, mantle layer and cover) and the Pro V1x to be a four-piece multilayer ball (dual core, mantle layer and cover). And expect a number of players to switch over -- and quickly.

[iacas]

I think golf balls are at their peak. There's only so much they can do given the current rules, ODS, etc.

Unless some sort of bizarre new material is discovered which interacts with the air in a weird way to produce bizarre results… I don't know how much farther (technologically and distance-wise) a golf ball can go.

In a normal market, this type of thing would lead to the slow decrease/decline in pricing… golf balls would keep getting less and less expensive.