Callaway Signs Marc Leishman and Tom Watson As New Staff Pros

[mvmac]

From Callaway:

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CARLSBAD, Calif., Jan 7^th, 2016 – Today Callaway Golf Company (NYSE: ELY) is proud to announce that Tom Watson has officially joined its Tour Staff. Widely regarded as one of the greatest golfers ever, Watson will play Callaway clubs and an Odyssey Putter in competition on the Champions Tour, European Tour, and during his final appearance at the Masters this April.

Callaway is excited to have Watson play its clubs in pursuit of more victories. He now joins the company’s impressive list of legendary staff pros that includes Arnold Palmer, Gary Player, Annika Sorenstam, and Phil Mickelson.

Quote

CARLSBAD, Calif., Jan 7^th, 2016 – Today Callaway Golf Company (NYSE: ELY) officially announced that Marc Leishman has joined the company as a Staff Pro. He will use Callaway Clubs, a Callaway Golf Ball, an Odyssey Putter, and wear a Callaway Hat on Tour. 

“I’m really excited to be on the Callaway team,” Leishman said. “I’ve seen firsthand how their equipment has helped players out on Tour, and I’m looking forward to playing with the new clubs and having a great year.

[iacas]

I really have to wonder what Tom Watson has to offer from a marketing perspective at this point in time.

I like Callaway. Really great stuff. 816 BB Alpha Double Black Diamond is great, in particular. But Tom Watson?

[boogielicious]

5 minutes ago, iacas said:

I really have to wonder what Tom Watson has to offer from a marketing perspective at this point in time.

I like Callaway. Really great stuff. 816 BB Alpha Double Black Diamond is great, in particular. But Tom Watson?

He will rep the old guy demographic. He did that for Adams.

[dkolo]

On their Facebook, they had a huge splash that read "LEGEND AND LEISHMAN" and it struck me as backhandedly insulting. Like, "Guys! We signed a great golfer! And Marc Leishman!" 

5 hours ago, iacas said:

I really have to wonder what Tom Watson has to offer from a marketing perspective at this point in time.

I like Callaway. Really great stuff. 816 BB Alpha Double Black Diamond is great, in particular. But Tom Watson?

The release says it'll be Watson's final Masters this year, so I imagine he'll get a ton of TV coverage.