11 golf brands and their market share

[StefanUrkel]

I tried finding information on the golf market, but can't. Anyone have ideas? I'm guessing for 2016 and recent history it breaks into 3 groups

1. Top players:

Taylormade- They probably destroyed everyone the last 2 years in woods and did OK with the other stuff

Titleist- probably good on every front now

Ping- G30 was a huge hit. Not sure how they are doing elsewhere.

Callaway-- They had a five year plan to be number one. 

 

Mid group-

Mizuno- irons consistently do well. However, there are such few pros playing Mizuno, and that has to meaN something.

Cobra- very few people play their products. If it weren't for Ricky, they would be Absent

Wilson-- not sure

Nike- I'm guessing they were around here before they got out

Small timers-

Bridgestone- Solid in balls and irons

Srixon, Cleveland- niche for one product each

Pxg- I can't imagine any non 1 percenter buying these things

The Hammer- the future of golf

 

Others benross, miura, fourteen, ?

 

[mistermuhl]

I think mizuno is nichey. And I don't understand why. Same as srixon. Their clubs are top notch and they look freakin awesome. I'm curious about their presence on other tours

[Wally Fairway]

I think you can take Nike off your list, as they are exiting the golf business excluding clothing and shoes (if I recall correctly)

[WUTiger]

Add in Yonex (Japan, with Torrance, CA, and Calgary, Canada subsidiaries) and Tour Edge (Batavia, IL, near Chicago). The TE Exotics line of long clubs has a cult following among serious amateur golfers and selected tour pros. The irons are gaining momentum also. TE makes a parallel Bazooka line for entry/recreational golfers.

Next, take a closer look at Srixon/Cleveland - the two merged in 2007, and Cleveland mainly remains for wedges and putters. Also, Srixon has some sort of partnership with Dunlop and its XXIO luxury golf club line. Srixon and XXIO share booths at demo days. Note - Srixon is more than golf balls: its Z-series golf club line has surged the last couple of years.

As for Wilson, a Chicago Tribune story says the sporting goods company has delivered three solid years in golf sales, and hopes to make a big push in the aftermath of Nike's exit. (See Nexit)

I googled around, and couldn't find a comprehensive report on golf equipment market share. Technically I did locate one, but the TechNavio crew wanted $2,300 for it.

Possibly I can find some open-source stats with a bit of search time.