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Posted
I don't think that Scotty has any allegiances to Titleist, but he might go independent.

Top of the list for any prospective buyer of the brand would be a non-compete clause on Scotty (110% sure he's under one now, albeit for quite a hefty sum) - without it, the value of the brand would be quite a bit lower.

"You can live to be a hundred if you give up all the things that make you want to live to be a hundred." Woody Allen
My regular pasture.


Posted
Am I the only one who sees a big disconnect between the target market and brand positioning of Nike Golf and Scotty Cameron Putters?

Scotty Cameron name fit very well within the Acushnet family, and product offerings were consistent with the target market. I don't care how many VR logos Nike can throw at their products, I'm still impartial to the brand as a players club company.

In the Bag: TaylorMade R11 TP - TaylorMade R7 TP TS - Cleveland Halo - TM TP 2009 3-PW - Vokey SM 52 - Vokey SM 60 - Rife Barbados CS - ProV1x 


On the Computer:  Analyzr Pro 
 


Posted
I'm still impartial to the brand as a players club company.

Sounds as if you are extremely partial, not impartial. Anyway, the best "player" in the world uses Nike clubs and the Method putter is no less or more exotic than an SC off the rack putter. They are both excellent quality putters which are mass produced in huge numbers. I think that a lot of people who have purchased an OTR Cameron and think they have something special (even though it is as common, if not more common as any other "name brand" putter) somehow feel that an association with Nike somehow devalues what they have. The implication is that those in the know have SC putters and that Nike is for other people. It's as if the SC name will be tarnished by this association and they will lose part of their sense of cachet. It's only a putter. It is immature snobbery. Did I read the word "elite", a couple of posts back? The custom and " boutique" and SC putters have virtually nothing in common with the OTR putters that isn't shared by a Dozen other manufacturers. SC OTR are the antithesis of "boutique" products. They are ubiquitous once you get beyond the beginner level. There are millions of them. Yet people persist in thinking there is someting special about them. If Cameron is to be sold/moving/whatever, I would be very surprised if it goes under the Nike name, I'm sure he will continue, only without the Titleist name, and some sycophantic Japanese fan with billions of spare Yen will buy the company and simply let Scotty Cameron do what he is doing now, unfettered.

In the race of life, always back self-interest. At least you know it's trying.

 

 


Posted
Delav, the thing is, Scotty Cameron doesn't necessarily appeal to the "players" demographic. Sure, people respect SC as a brand, but I think the primary appeal is more to collectors and rich (but not necessarily skilled) golfers. I know it's almost blasphemy to say this, but there is nothing particularly novel about SC putters, at least not enought to justify spending $300 for an off-the-rack product. When I was first getting serious about golf (about 8 years ago), I bought a Scotty because it had the reputation for being the best, and it cost the most, so it had to be the best, right? In my mind, this fits perfectly with image of Nike golf.

Posted
It is immature snobbery.

It is brand identity and, as you say, cachet. Carefully (and expensively) cultivated. Often frustratingly ephemeral. One of the big bets Nike would be taking, if this rumor is true, is whether the "aura" transfers along with the man (or the name, or whatever chunk of the Cameron mystique it is that they may actually be buying.)

Stretch.

"In the process of trial and error, our failed attempts are meant to destroy arrogance and provoke humility." -- Master Jin Kwon

Awards, Achievements, and Accolades

Posted
Sounds as if you are extremely partial, not impartial.

I am not attempting to open the SC debate again here. We've read it in dozens of other pages.

In the Bag: TaylorMade R11 TP - TaylorMade R7 TP TS - Cleveland Halo - TM TP 2009 3-PW - Vokey SM 52 - Vokey SM 60 - Rife Barbados CS - ProV1x 


On the Computer:  Analyzr Pro 
 


Posted
In my mind, this fits perfectly with image of Nike golf.

I think this is a very good point.

People new to golf know the brand, Nike, and possibly assume them to be the best. Especially as Tiger Woods uses them. In the same way that people who've been playing a while learn a bit more and somehow think that SC putters are exotic. It's the same sort of naiivety. I still don't see a Nike-SC joint naming deal.

In the race of life, always back self-interest. At least you know it's trying.

 

 


Posted
money talks

Cameron has been around a long time...retirement awaits
if Nike puts up some big $$ to sign him (which they will) with the Aschunet sale...it will happen

no one is in this industry to not make money
"My swing is homemade - but I have perfect flaws!" - Me

Posted
People new to golf know the brand, Nike, and possibly assume them to be the best.

This is where I disagree and see the disconnect. Nike is a marketing company. They know how to sell and how to endorse, they know how to push goods at consumers. Name an industry where Nike produces the best product, or where top amateurs freely use their good? Certainly not in running.

SC, whether you like them or hate them, markets products entirely differently. It's a totally different value proposition, and I don't see it as a fit.

In the Bag: TaylorMade R11 TP - TaylorMade R7 TP TS - Cleveland Halo - TM TP 2009 3-PW - Vokey SM 52 - Vokey SM 60 - Rife Barbados CS - ProV1x 


On the Computer:  Analyzr Pro 
 


Posted
This is where I disagree and see the disconnect. Nike is a marketing company. They know how to sell and how to endorse, they know how to push goods at consumers. Name an industry where Nike produces the best product, or where top amateurs freely use their good? Certainly not in running.

I agree with your assessment of Nike, but I think that aligns with the mass market segment of SC. You don't think pushing putter headcovers for obscene prices is "pushing products aggressively"?


Posted
Fortune Brands -- who own Acushnet -- are mainly into booze, kitchen/bathroom fittings and golf. Two of these sectors have not exactly been kicking ass during the downturn. My WAG is that, long-term, Titleist management would do almost anything to keep Cameron. But right now they're on the block themselves, money is tight, and there's no way to counter a huge Nike offer other than giving him a chunk of equity big enough to be unacceptable to the suits at the holding company level. Maybe they even offered him that and he just preferred fat cash in hand plus the security of an even larger and more stable parent. We'll unofficially hear all about it later on anyway as everyone involved tries to grab credit/cover ass. Yay corporate life.

Stretch.

"In the process of trial and error, our failed attempts are meant to destroy arrogance and provoke humility." -- Master Jin Kwon

Awards, Achievements, and Accolades

Posted
I agree with your assessment of Nike, but I think that aligns with the mass market segment of SC. You don't think pushing putter headcovers for obscene prices is "pushing products aggressively"?

As retarded as it is to pay thousands of dollars for a tour headcover on ebay, this isn't 'pushing' products at the consumer. SC isn't creating ads telling people to go buy them... it's the opposite. They are rare, and some people are really into this trend. I don't get it either. This creates a pull for a limited product.

In the Bag: TaylorMade R11 TP - TaylorMade R7 TP TS - Cleveland Halo - TM TP 2009 3-PW - Vokey SM 52 - Vokey SM 60 - Rife Barbados CS - ProV1x 


On the Computer:  Analyzr Pro 
 


Posted
As retarded as it is to pay thousands of dollars for a tour headcover on ebay, this isn't 'pushing' products at the consumer. SC isn't creating ads telling people to go buy them... it's the opposite. They are rare, and some people are really into this trend. I don't get it either. This creates a pull for a limited product.

Golf is a game of status. People need something their friends don't have.

A 25 handicapper with a titleist blades, vokey wedges and a scotty is more impressive than a 5 handicapper playing some old tommy armors.

Waiting out the 2 feet of snow that just dropped on the course....


Posted
Name an industry where Nike produces the best product, or where top amateurs freely use their good?

There are none. You are right.

But the average 15 year old thinks that Nike is "the best". When that person takes up golf, at 23, he might still have that false perception. The golf brands mean nothing to him.

In the race of life, always back self-interest. At least you know it's trying.

 

 


Posted
There are none. You are right.

Basketball? Nike owns the basketball industry. They sponsor the best players and have the best equipment. Not to mention the fact that they own Jordan.

Bag: Callaway Org 14 Extreme Cart Bag
Driver: Taylormade R9 460 10.5
Woods: Nike SQ 3 Wood
Hybrids: Walter Hagen AWS 3 Hybrid
Irons: Callaway Diablo Edge 4-AWWedges:Wedges: Cleveland CG12 56 and 60Putter: Nike Method 001:Ball: Bridgestone Tour B33-RX and Nike One Vapor


Posted
They sponsor the best players

Marketing

and have the best equipment.

Marketing

Not to mention the fact that they own Jordan.

More Marketing!

Looks like it was money well spent, too.

In the Bag: TaylorMade R11 TP - TaylorMade R7 TP TS - Cleveland Halo - TM TP 2009 3-PW - Vokey SM 52 - Vokey SM 60 - Rife Barbados CS - ProV1x 


On the Computer:  Analyzr Pro 
 


Posted
Just to echo what other people have said. I can't see Nike and SC being a match. Nike, with the exception of Air Jordans shoes, likes to be Nike. I'm not sure SC presented by Nike really fits with what they are doing. That is, I don't know how a subsidiary like SC is going to strengthen the Nike brand. I know they tried something similar in hockey with Nike Bauer and ended that experiment. Out of curiosity does anyone know what the biggest profit maker is for golf manufacturers? Balls?
As for SC, I see them in the market as the designer label, sort of your Louis Vuitton of putters. You wouldn't see that sold at Target, it would hurt the brand, and I think Nike would hurt the SC image in many golfers' minds. Rightly or wrongly, SCs are viewed by some as a status thing.

Driver: Cobra S2 10.5
Fairway: S9-1 3 Wood 15.5
Hybrids: Baffler DWS 3R
Irons: 4-9 Cobra FP
Wedges: 49 588, 54 & 60 CG14s Putter: White Hot XG #9Ball: Srixon AD333


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    • (Article appeared in the March 15, 2026 edition of the St. Louis Post-Dispatch, p. 1) Dense fog covers the closed driving range at Ruth Park Golf Course in University City on Feb. 19, 2026. After University City attempted to use leftover dirt from Market at Olive building project to improve the driving range, complications arose and closed the range. ‘Free dirt’ proves costly for Ruth Park driving range By Nassim Benchaabane | Post-Dispatch // Photos by Liz Rymarev UNIVERSITY CITY — The dirt was supposed to be a gift. Developers hoping to bring a Target store to Olive Boulevard needed a place to dump thousands of truckloads of excavated dirt. University City offered to take the dirt at its popular golf course's driving range, in hopes it would fix long-standing erosion and stormwater runoff problems. The project was supposed to take three months.  The driving range at Ruth Park is still closed today. It's in worse condition than before. And it's on track to cost University City nearly $900,000 in lost revenue and future repairs. “The ‘free dirt’ and golf course improvements turned out to be not so free,” Darin Girdler, the city's parks director at the time, wrote in an internal memo in August. Records show the project was launched without a contract between the developer and the city, with no written plan for finishing the range after the dirt was dumped and graded, and without clear terms spelling out consequences if the job wasn't done correctly. Instead, city emails show, as the dirt sat there for months, and the erosion and runoff issues got worse, neither developers nor city officials took charge and solved the problems. University City did not make anyone available for an interview to explain how things went wrong. Former city manager Gregory Rose, Target developer Larry Chapman and excavation company Kolb Grading did not respond to requests for comment. Golfers and residents, meanwhile, have grown frustrated. One recent day, Jim Chambers, 69, of Shrewsbury, wondered whether the city should have taken the dirt at all. Chambers said he has golfed at Ruth Park for 32 years and almost always saw the driving range packed with golfers.  The range would get muddy when it rained, and the cracks in the ground left behind would make it hard to retrieve the balls, Chambers said. But the range was still "nice," he said. "It was fine without the dirt," he said. "It’s all erosion now."  A promise to fix the range The nine-hole University City Golf Course, as it was known then, opened in 1931. It was designed by Robert Foulis, who built some of the St. Louis region's most popular golf courses. It was well-liked by both casual and experienced golfers for its small size, ease and beauty.  The driving range, which had space for 25 golfers to hit balls simultaneously, was added in 2008, in an attempt to generate more revenue at the course, which had been operating at a deficit for years. It worked. By 2019, the golf course was successful enough that the city parceled it out of the budget as an "enterprise fund," along with other revenue generators like public parking garages and the city's waste collection program. Annual revenue grew to more than $320,000 by July 2024. But the driving range was also starting to show signs of wear and tear. It sloped downhill from Groby Road toward a wooded area. The irrigation was poor; water pooled at the north end. Erosion caused cracks in the earth that made it impossible for machines to sweep up and retrieve the balls. The city attempted fixes over the years, including in late 2022, when it closed the range for several months to install pipes meant to help drain stormwater. But by 2024, the range was still closing every Wednesday morning so that workers could retrieve balls by hand from the cracks in the ground. Then, that summer, the city thought it found a fix. 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Chapman said Seneca had fulfilled its original agreement with University City, and gone above and beyond to grade the dirt a second time after golfers complained the range was too steep. He pushed the city to try to take ownership of the county land disturbance permit, which required the holder to maintain silt fencing and other stormwater protections, or hire a new contractor to take it over.  "I just need to let MSD know we are done with our portion of the work," Chapman wrote in an email to Rose in late June. In August, University City paid $71,000 to hire Navigate Solutions, a construction consultant firm. Navigate told the city council it would take 13 months to fix the range, including hiring an engineering firm to come up with a new design, and applying for approval from MSD. City officials were frustrated.  "Is there no way to hurry this up?" Mayor Terry Crow said at a council meeting then. "No offense, but this is like death by a thousand cuts." Girdler, in an internal memo, said employees were frustrated, too. "Many things were promised way back in May/June of 2024 that were not delivered on," Girdler wrote. "The City, at least staff, expected a finished project or at least mostly finished. It was never the intent of the City to be in the position to have to spend so much money or time on completing this project." Girdler left the city that month. He declined comment.  'It made a bad situation worse' The driving range is still violating county land disturbance and stormwater regulations, according to recent inspection reports. Brooke Sharp, now deputy city manager after Rose's retirement, acknowledged at a recent council meeting that city staff "didn't have a thorough explanation" of what went wrong. "Essentially the dirt was requested without a plan in place and it made a bad situation worse," Sharp said. 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