This Wednesday I was able to attend a TaylorMade media day event yesterday at the La Costa Resort. Want to thank all the great TMAG staffers (Christa, Michael, Dave and Mike) for having me and sharing this exciting line of prodcuts. I was even able to play a round with Tom Kroll, the global product lines manager for woods.
For more on all of TaylorMade's New line of products, check out these links:
Taylormade in 2012 is all about tuning and speed. Improved aerodynamics, hotter faces, improved ball speed.
The flagship of TMAG (Taylormade Adidas Golf) is the R11 line. The R11 was the most successful launch in the modern golf era. The new R11s Driver and fairway metals is a step up from it's predecessor, which from all the tour success, (Luke Donald, Darren Clarke) and record sales is a pretty difficult feat.
TMAG is very much the leader is custom driver and woods fitting, evident by the new R11S with it's added adjustability, innovative crown design and improved aerodynamics.
At 460cc, the R11S is similar to the original R11, the new R11S features a flat-white crown color and black PVD face to improve alignment and accuracy off the tee. TMAG says the white crown color makes it appear even larger (2%) and adds an advantage given that TaylorMade testing indicates that the majority of golfers gain confidence at address from a head that appears large relative to the ball.
- 5 way ASP compared to 3 in the original R11. Adjustable Sole Plate technology allows the decoupling of loft and face angle by using a sole plate to adjust face angle independent of loft sleeve setting.
- Flight Control Technology which is found on the adjustable sleeve when you adjust the loft and lie of the club. Now with the R11S you get 8 choices of lie and loft/face angles at range of 3° of lie and 3° loft/6° face angle for up to approximately 60 yards side-to-side trajectory adjustment and 3° and 1500 rpm of launch condition change.
- Delivers 4 mm of CG change from heel to toe to promote up to 20 yards of side-to-side trajectory bias. The R11S includes two MWT cartridges, one weighing 10-grams and one weighing 1-gram. Configuring the weights properly is intuitive: To set up a neutral bias, install the heavy (10-gram) weight in the toe; to create a draw bias, install the heavy weight in the heel. If a more neutral setting is desired, 4- and 6- gram cartridges are available separately, and so are other cartridges of varying weights, which allow you to change the club’s swing weight as well as promoting changes in trajectory.
- The sole of the club is designed for better surface transfers because TMAG says that on the downswing air flow travels from the heel to toe. Making these area more aerodynamic will improve speed. The transition from face to crown has also been tweeked for better flow.
-Like every TaylorMade driver since the R500 Series (launched in 2002), the R11S incorporates TaylorMade’s Inverted Cone clubface technology, which dramatically expands the COR zone, which is the portion of the clubface that delivers maximum ball speed.
- Thick, Thin Crown- a new casting process allows the crown to be more responsive and able to move weight where it can be used for to increase ball speed.
- The CG is moved further apart and closer to the face to improve ball speed
I was very impressed with the R11S and hit it well. What's great was that I was able to take the shaft in my current R11 (Graphite Design ADI 6) and put it into the R11S when I played yesterday. I was really able to compare both heads, using the shaft I've been fitted for.
What's also cool is that two completely opposite golfers can play the same head. Let's say a 9*, my specs might be 9* at 3* open and another golfer could tune the driver to be12* at 3* closed, same clubhead!
With this technology everyone should take the time and figure out what they need and customize the driver to their games. Everything you need, face angle, loft, swingweight, shaft, lie angle is yours to be tuned to your specs.
Grip: TM FCT. Lofts: 9°, 10.5°, 12° in right-handed; 9° and 10.5° in left-handed. Street price: $399.
The R11S TP is equipped with an Aldila RIP Phenom TP 65 (X, S, R) 25 additional TP shaft choices are also available. Grip: TM FCT. Lofts: 9°, 10.5° in right-handed; 9° and 10.5° in left-handed.
Street price: $499.
The R11S Driver will be available in early February
R11 S Fairway Woods
-ASP will have 3 options
- improved FCT sleeve that allows the golfer to make an adjustment range of 3° of lie and 3° loft/6° face angle
-Forward CG for High Launch, Low Spin Performance. R11S fairways employ pull-face construction to create a thin, light, fast clubface that promotes high ball speed. The crown and walls are made using our Ultra-Thin Wall (UTW) casting process to reach 0.6 mm at their thinnest point. The thin crown weighs less, and that weight is used to move the CG position forward. This forward location increases ball speed by reducing dynamic loft and creating better launch conditions. Though it’s slightly counterintuitive, we’ve found that rearward CG locations on fairways actually create a reverse vertical gear-effect, since impact dynamics are relative to the perpendicular of the head loft. This reverse vertical gear-effect produces
Very nice fairway wood but all you're going to be hearing about is the Rocketballz fairway woods because of the distance gains. But if you want a fairway wood that is customized for your game, give it a second look.
Shaft and Club Specs
R11S fairways are standard length (3-wood / 43.5”) and equipped with Aldila RIP Phenom 70 shaft, a 70-gram shaft designed with a medium-firm tip profile. RIP shafts incorporate reverse inter-laminar material layup to more stability at impact. This package delivers more distance and control without the harsh feel associated with some firmer tip shafts.
Shaft: RIP Phenom 70 shafts in X, S, R, and M flexes Grip: TM FCT grip Lofts: 14°, 15.5°, 17°, 19° and 22°. Street price: $249
TP Shafts: RIP Phenom 80 in X, S, R plus 25 additional TP shaft choices TP Street price: $349