What Are The Best Selling Brands Of Clubs And Balls?

[cocky_watchman]

Was wondering, does anyone have stats on what are the top 10 selling club and ball brands world wide? Also what are the top brands in order used on tour-is this recorded anywhere.

I could guess the top brands but would be interesting to see some stats on sales and tour use.

[allin]

Was wondering, does anyone have stats on what are the top 10 selling club and ball brands world wide? Also what are the top brands in order used on tour-is this recorded anywhere.

As far as PGATour for the USA is conerned the Daryl Survey might help. World wide it might depend on how you define things, if you include mass market box sets etc. I would bet Titleist leads in balls, but clubs vary by region of the world dramatically. Which brands sell well in Japan?, Europe. USA is not the economic powerhouse it once was USA based firms may not be market leaders worldwide.

[bogeyhitter25]

According to commercials/advertisements:

Driver - Taylor Made
Irons - Callaway
Wedges - Vokey
Putter - Odyssey
Ball - Titleist

Of course this is all from ads and commercials.

[cocky_watchman]

Exactly as I'd have thought that order. Was hoping there would be some top ten stats out there on all categories of sales, and on tour usage!

[Power_fade]

Tour usage really has everything to do with sponsorship. So, that stat would really be a wash, unless you went by unsponsored players.

[jrwingate6]

According to commercials/advertisements:

I would believe all of those except for the wedge category. I would have to say Cleveland is the #1 selling wedge.

[jrwingate6]

An article that confirms Taylormade having the #1 driver - http://www.golfbusinesswire.com/releases/139799/

[jrwingate6]

Golf Warehouse releases list of there top 10 selling golf clubs by category for 2008. There data was based on 50,000 customers. I would assume the national sales wouldn't be much different.


Top 10 Drivers:

1. TaylorMade Burner Driver
2. TaylorMade Burner Draw Driver
3. Callaway Big Bertha 460 Driver
4. Ping G10 Driver
5. Cleveland HiBORE XLS Driver Gold
6. Callaway Hyper X Driver
7. TaylorMade Tour Burner Driver
8. Adams Insight XTD A3 Driver
9. Nike SQ Sumo 5000 Driver
10. Nike SQ Sumo2 5900 Driver

Top 10 Iron sets:

1. Callaway X20 Iron Set Steel
2. TaylorMade r7 Draw Iron Set with Steel Shafts
3. Callaway X18 Iron Set Steel
4. Callaway Big Bertha Iron Set
5. Nike Ignite Iron Set Steel
6. TaylorMade r7 Set Steel
7. Ping G10 Iron Set
8. Cleveland CG Gold Iron Set Steel
9. Nicklaus Polarity MTR Combo Set
10. TaylorMade Tour Burner

Top 10 Fairway Woods:

1. TaylorMade Burner Steel Fairway Wood
2. TaylorMade r7 Draw Fairway Wood
3. Cleveland HiBore XLS Fairway Wood
4. Ping G10 Fairway Wood
5. Nike Sumo2 Fairway Wood
6. Callaway Big Bertha Fairway Wood
7. Callaway X Fairway Wood
8. Nike Sumo2 Fairway Wood
9. Cobra LD F Fairway Wood
10. Callaway FT-i Squareway Wood

Top 10 Hybrids:

1. Cobra Baffler DWS
2. TaylorMade Burner Rescue
3. TaylorMade r7 Draw Rescue
4. Cleveland HiBore XLS Hybrid
5. Callaway Big Bertha Heavenwood Hybrid
6. Ping G10 Hybrid
7. Nike Sumo2 Hybrid
8. Callaway X Hybrid
9. Adams A3 Hybrid
10. Bobby Jones Hybrid

Top 10 Putters:

1. Odyssey White Hot XG Putter
2. Ping Karsten Series Putter
3. Ping I-Series Putter
4. Odyssey White Hot Steel Putter
5. Odyssey White Hot Tour Putter
6. Odyssey White Hot Sabertooth Putter
7. Odyssey Marxman Putter
8. Nike Ignite Putter
9. Odyssey Black Series Putter
10. Odyssey XG 2-Ball Putter

From the looks of the list, when it comes to golf club sales it would appear that the top 3 company's are :

Callaway
Taylormade
Nike

[cocky_watchman]

Great answer-surprised Titlesit are not in there! I guess they sell the odd ball or two to compensate.

[Zeph]

Probably because Titleist is a brand that more of the better player buy. Not that those that top the list can't make excellent equipment, but from my personal experience, Titleist is not that popular amongst high handicappers and such. The Pro V1 is too expensive to sell good on a large basis, even if it's advertised much and used by many on the Tour.

[cocky_watchman]

Yeah, I agree it's a price thing. Titleist equipment is over priced in my opinion, thats why I don't buy it. I have Titleist wedges-since I think nothing matches Vokey Spin milled wedges. But the other stuff, whilst all being top notch, you can find stuff that will perform just as well for a player of my ability, so it's not worth paying a huge 'Titleist premium'. Very low handicap players might see it differently. im still surprised it didn't creep into the top ten.

I must admit I had a 975J driver I bought off ebay for £30-I only changed it this year. It was a cracking club.

[purple monkey dishwasher]

A Pro in my area that does a lot of club repairs swears that Callaway leads the pack in terms of quality.

[iacas]

Great answer-surprised Titlesit are not in there! I guess they sell the odd ball or two to compensate.

A huge chunk of Titleist sales are through their green grass accounts. They've spent a lot of time building up their network of pros.

There data was based on 50,000 customers. I would assume the national sales wouldn't be much different.

National sales are very different.

[goblue107501]

I don't think that a sample of one retailer will tell the whole story. It is hard to say what products they promote more than others, or what products they might offer a deeper discount than other retailers. Another larger retailer may have completly different results if they promote different products. I got a better price on my irons from my local Titleist club pro than I would have anywhere online or in a store.

To be really accurate, you would need to get sales figures from each manufacturer, which I would assume would be very hard to get.

[cocky_watchman]

i found sites that have data for national and worlwide sales-but you have to pay (quite a bit) to get the figures! I kind of always had in my head someything like this in order of top brand-i.e. market share.

Irons Callaway, Mizuno, Ping, Taylormade, Titleist.......the big boys. Cleveland coming up on them (ok I like cleveland), Adams are big US I believe.

Woods the same, although I think Taylor Made seem to be tops.

Putters... Odyssey (Callaway), Ping, Taylor Made, Titleist (price being significantly higher), Yes!

Balls..Titleist, Titleist, Titleist, Srixon, Callaway, Bridgestone, Nike, Wilson

Wedges...Vokey, Cleveland...everyone else miles behind

What got me thinking about this was looking at Wilson's web site. As a kid I remember everyone had a Wilson Bag, I had a wooden Wilson 3 wood-Ok budget gear I know. But who buys Wilson now. I guess they have Padraig as a good marketing tool, but not too many people are gonna choose them. I see one or too other companies that I just don't ever see people use-Yonex, is another. Maybe they are huge in Japan, I don't know. Im surprised there is room for all these companies to exist when 99% will just go for the top 7 manufacturers regardless. Anyway, I really am just rambling now!!

[IcemanYVR]

Great answer-surprised Titlesit are not in there! I guess they sell the odd ball or two to compensate.

I've never seen many Titleist irons in the bags of higher handicappers, you usually find them in lower handicappers bags. If you go to a club where they sell Titleist irons in the proshop, you'll obviously find more players using the clubs.

What got me thinking about this was looking at Wilson's web site. As a kid I remember everyone had a Wilson Bag, I had a wooden Wilson 3 wood-Ok budget gear I know. But who buys Wilson now. I guess they have Padraig as a good marketing tool, but not too many people are gonna choose them. I see one or too other companies that I just don't ever see people use-Yonex, is another. Maybe they are huge in Japan, I don't know. Im surprised there is room for all these companies to exist when 99% will just go for the top 7 manufacturers regardless. Anyway, I really am just rambling now!!

I had Wilson Staff irons when I was a teenager... they were the clubs to have. I guess these days they are no longer as popular. My Dad has a set of Wilson Staff Ultra 45's which in my opinion were the last good clubs they made in terms of mass market appeal.

[allin]

I don't think that a sample of one retailer will tell the whole story. It is hard to say what products they promote more than others, or what products they might offer a deeper discount than other retailers. Another larger retailer may have completly different results if they promote different products. I got a better price on my irons from my local Titleist club pro than I would have anywhere online or in a store.

Not to mention the original question was worldwide. All the answers so far relate to USA sales I believe. Trust me you would be suprised how many clubs are sold by mass marketers such as Walmart. Like exercise bikes I am sure a lot of them end up in a closet somwhere, but I suspect enough are sold to impact the results. And how different are the sales channels in other countries?

[jrwingate6]

What got me thinking about this was looking at Wilson's web site. As a kid I remember everyone had a Wilson Bag, I had a wooden Wilson 3 wood-Ok budget gear I know. But who buys Wilson now. I guess they have Padraig as a good marketing tool, but not too many people are gonna choose them. I see one or too other companies that I just don't ever see people use-Yonex, is another. Maybe they are huge in Japan, I don't know. Im surprised there is room for all these companies to exist when 99% will just go for the top 7 manufacturers regardless. Anyway, I really am just rambling now!!

Yea, you always see people playing the major brands. I am guilty of it myself. However as you can see from signature, my wedges are not from a mainstream company. I am starting drift over to Japanese made clubs. All of our mainstream clubs are manufactured in 1 of 3 factory's in China. The Japanese clubs are made of better quality metals and their forgings can't be matched. Next time you want to buy a set of clubs, then look at compan'y like Epon, Miura, Royal Collection, Gold's Factory,Nakashima and KZG.

Everyone including myself, needs to stop paying for these mainstream companies advertising costs.