Yeah, that.
It stands out… because it's so rare. And interest in Caitlin Clark will likely result in a very small bump to the WNBA or something… and then it will go back down to very low viewership numbers. Like it's always had.
A small portion, yep. It doesn't help that she lost, either.
Girls often don't even want to watch women playing sports. My daughter golfs… I watch more LPGA Tour golf than she does, and it's not even close. I watch more LPGA Tour golf than PGA Tour golf, even. She watches very little of either.
It's just the way it is. Yes, it's a bit of a vicious cycle, but… how do you break it? If you invest a ton of money into broadcasting an LPGA Tour event, the same coverage you'd spend on a men's event… you'll lose a ton of money. It'd take decades to build up the interest. Even with interest in the PGA Tour declining.