Creating my own brand - how many sizes?

[stolpioni]

Hi,

So I am creating my own brand of golf clubs. I am doing this for multiple reasons, one of them being fun.

If it isn't successful then no big deal. Thought I'd make them really cheap. I already have a small ecommerce

golf store so could sell a few hundred at least.

So, my thinking was to make 500 sets. Both for men and women, left and right.

Now my question is, how many should I make in each length to be able to fit each player? And in what lengths

would the bulk of my clubs be in?

I can't do too many lengths since it is only 500 sets. But I want to have enough options to fit everyone.

Do I really need this many?

s + 2inches
s + 1,5inches
s + 1inches
s + 0,75inches
s + 0,5inches
s + 0,25inches
s
s - 0,25inches
s - 0,5 inches
s - 0,75 inches
s - 1 inch
s - 1,5 inch

That's 12 sizes only for one of the sexes. Which means 24 different variations in total.

How can I make 10-12 variations total and still be able to fit everyone? How many should I get of each length?

Very thankful for any help. Cheers!

[Shorty]

As long as it's fun.

Otherwise, save your money.

Offer as many sizes as you can. You then cut the shafts to order.

[SavvySwede]

500 sets? Even if you sold them all I doubt it would even cover the cost of having molds made.

[David in FL]

None.  Build them to order.  Anything else simply increases inventory costs and waste.

[thenewguy]

if they're a good price.. count me in for a set!

[Shorty]

if they're a good price.. count me in for a set!

Quality not an issue?

[thenewguy]

Quality not an issue?

I'd assume OP wouldn't charge through the roof for crap clubs

[Bryan Kasper]

is there only going to be one kind of club head?

[Shorty]

I'd assume OP wouldn't charge through the roof for crap clubs

Buy you said you want some if they're a good price.

My recommendation would be that you stick with people who actually design and make clubs for a living, not someone who wants to "make them really cheap". (His words, not mine)

There are plenty of cheap OEM clubs available with good shafts, grips and heads.

[newtogolf]

You're better off OEM'ing heads from someone else at those quantities, wholesaling shafts from True Temper, KBS or NS Pro and building to order.  Excessive inventory is a cancer for small businesses.

[WUTiger]

... Thought I'd make them really cheap. I already have a small ecommerce

golf store so could sell a few hundred at least. ...

If you're making "really cheap" iron sets, would you be able to compete with the legacy models many OEMs provide?

Legacy irons are standardized variations of mainline models from a year or two before. These are usually pegged at the $300 to $400 price point. This appeals to beginners looking for a brand name, or a regular golfer who wants a durable set. The OEM has already recaptured most of the R&D; and marketing costs from the original model. So, standardized sets (4i-AW, usually with Uniflex shafts only) can be made and still hit the lower price points.

A few examples are:

• TM: Speedblades or RBZ HL
• Callaway: X-Series N415 Irons - (based on X Hot irons)
• Wilson: Reflex 4i-GW (based on Reflex Slot irons)

Just wanted you to know possible mainline competitors for budget clubs.