RIP New Ben Hogan Equipment Company?

[Wally Fairway]

I'm not one to chase after new equipment; my last set of irons were bought in 2006 Hogan CFT Edge, which replace my 20+ year old Hogan Apex PC's.
Guess I'll finally have to find a new brand when I upgrade.

Sure it is an iconic name, but nobody is buying Pete Maravich shoes, Bob Gibson glove, or Hogan golf gear

[Hacker James]

The Hogan Brand is flourishing....just ask any ebayer.....

[SavvySwede]

Some solid products but you need to get them out on the display racks if you want them to move.

[mvmac]

http://www.star-telegram.com/news/business/article129589759.html

Quote

Ben Hogan Golf Equipment Co. filed for bankruptcy over the weekend, less than a month after it laid off the bulk of its workforce in Fort Worth.

The Chapter 11 petition, filed with the U.S. Bankruptcy Court in Fort Worth on Saturday, lists both assets and liabilities between $1 million and $10 million. Among its top creditors are Perry Ellis International, which licensed the Hogan name to the company, owed $267,500, and Conti Edgecliff-Sias LLC, its landlord in south Fort Worth, owed $77,256.74.

The Fort Worth maker of premium golf clubs, backed by Corbett Capital in Fort Worth, brought the revered Hogan name back to the marketplace two years ago under the leadership of industry veteran Terry Koehler. The company introduced its first set of irons, the Fort Worth 15, in 2015, and a second set, called PTx, a year ago.

Read more here: http://www.star-telegram.com/news/business/article129589759.html#storylink=cpy

 

[cipher]

Sad to hear that, unfortunately it is kind of keeping up the past versions of the company.