Perry Ellis International, Inc. (NASDAQ: PERY - News) (“the Company”) announced that it has completed the purchase of the world-wide intellectual property rights of the Ben Hogan family of brands from Callaway Golf Co. (NYSE:ELY - News). The Company will also assume all license arrangements, including South Korea & Japan, for apparel and accessories under the Ben Hogan brand name.
Ben Hogan (1912 – 1997) "The Hawk" is one of the legendary giants of golf history with over 69 PGA Tour victories and 9 major championships. Following his most successful season, Hogan started his golf club company in the fall of 1953 in Fort Worth, TX. Today, the brand name remains renowned among players and fans around the world and still stands for the superior quality he demanded throughout his career.
“We are extremely pleased with the addition of the Ben Hogan brand to our current golf portfolio as it reinforces our strategic focus on our core competency in golf lifestyle apparel. We are working to launch the Ben Hogan brand, within major retailers looking to capitalize on the white space on their floors and in the marketplace,” commented Oscar Feldenkreis, president and chief operating officer of Perry Ellis International.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis(R), Jantzen(R), Laundry by Shelli Segal(R), C&C California(R), Rafaella(R), Cubavera(R), Centro(R), Solero(R), Munsingwear(R), Savane(R), Original Penguin(R) by Munsingwear(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R), Gotcha(R), Girl Star(R), MCD(R), John Henry(R), Mondo di Marco(R), Redsand(R), Manhattan(R), Axist(R), Farah(R), Anchor Blue(R) and Miller's Outpost(R). The Company enhances its roster of brands by licensing trademarks from third parties, including: Pierre Cardin(R) for men's sportswear, Nike(R) and Jag(R) for swimwear, and Callaway(R), TOP-FLITE(R), PGA TOUR(R) and Champions Tour(R) for golf apparel. Additional information on the Company is available at http://www.pery.com.