What do you think about our new commercial for the Orange Whip Trainer: "Happy Herbie" ?
We would love your feedback!
Well, since you asked.....
Frankly, I don't think much of it. I own an Orange Whip trainer and find it is a very good training tool, but I don't feel the commercial does an effective job of promoting the benefits or stimulating interest. To me, effective advertising is something that catches the eye; connotes the benefits of the product; creates a desire to associate with the product; and stimulates a call to action by the target audience member.
I think your commercial spent too much time on the first part (trying to get something that catches the eye) but left out the other parts of effective advertising. It feels to me like one of your creative people had the idea to mimic that old male enhancement commercial (I don't recall the product) with "Smiling Bob", but stuck to the idea to the point where the product is lost in the commercial. At some point, someone should have said "Okay, the parody is cute but does this really work for our product?".
You have a good product, and you have a visual image already created with the big orange ball on the end of a stick, and your product name "Orange Whip" matches that image. You didn't build on this, and I feel in taking such a different tack you've lost some of the key things you can market the product around.
Hey, you asked!!!
Due respect, I thought it was seriously lame. Herbie looks like a complete jerk. The "directile dysfunction" line was cringeworthy. And the whole thing with the cart girl was just creepy. Having him get hit in a delicate spot with a ball was the best part - until it didn't hurt him, because II wanted Herbie to be hurt at that point, sad to say.
It is almost as if you were playing into all of the worst stereotypes of golf.