Uhhh, yeah. Good luck with that one, guys.
I encourage those who want to respond to read the original article.
Based on the mud ball example above it would appear that while the spin rate is clearly measured with their patented tech, the spin axis is calculated/imputed based on the lateral movement of the ball even if the axis isn't tilted. For practical purposes, though, mud balls and uneven dimple wear shouldn't be much of an issue.
I thought I might be getting an increase in characteristic time or forgiveness sort of like a flex face driver. That's encouraging, then. I guess I can attribute the extra distance to technique improvement.
True enough. I have a permanent ding in the toe of my 7-iron from hitting a buried rock trying to play out of a hazard.