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Tiger signs another endorsement deal - Fuse Science


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Woods Focuses on the Acceleration of Fuse Science Technology around the World

AVENTURA, Fla. , Nov. 10, 2011 /PRNewswire/ -- Double Eagle Holdings, Ltd. (OTCQB: DROP), the parent company of Fuse Science, Inc. ( www.fusescience.com ), announced today that it has entered into an exclusive endorsement agreement with Tiger Woods in the sports nutrition and energy categories. Woods will endorse Fuse Science as a primary spokesperson in professional sports.

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Wow, is Tiger really having to stoop this low for endorsement deals?    I looked up the companies 10Q filings and they had a total of $293k in current assets and over $500k in liabilities.    No income.     A total market value of less than $20M, which seems amazingly high given the rest of their financial picture.      Tiger could buy the company for what to him would be pocket change, although I can't imagine why that would be an appealing investment.       What's the endorsement deal going to pay him?   $50 bucks a week for lunch money?   Free skin lotion?

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http://fusescience.com/latest-news/fuse-partners-with-arguably-the-greatest-athlete-in-history-of-sports…-tiger-woods-is-now-powered-by-fuse

AVENTURA, FL – November 9, 2011 –Double Eagle Holdings, Ltd. (OTCQB: DROP), the parent company of Fuse Science, Inc. (www.fusescience.com), announced today that it has entered into an exclusive endorsement agreement with Tiger Woods in the sports nutrition and energy categories. Woods will endorse Fuse Science as a primary spokesperson in professional sports.

One of the world’s most recognizable athletes, Tiger Woods is now “Powered by Fuse.”

“When I learned about Fuse Science’s groundbreaking technology, I immediately understood that this will be a game-changer in how we live our lives every day, said Woods, “We will improve energy, nutrition and medication delivery in several global categories and we will enhance every athlete’s ability to perform at their natural best. This company is laying the foundation for some very significant things and after personally talking to them, I wanted to be Powered by Fuse.”

(etc.)

Oh, and: http://www.otcmarkets.com/stock/DROP/quote

I don't know much about investing or business, but this just seems weird for the reasons posted in #2 and the stock price and other stuff.

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Tiger probably got a chunk of cheap equity that might be worth some serious change if he can actually give them a pop. And Steinberg needs to get paid.

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Brawndo! Fuse! It's got what plants tigers crave!

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Besides some lucrative stock options if this explodes Tiger gets his name back out in the mainstream to set up future opportunities.   It's a real stepping stone for a guy who doesn't need one.  Maybe it's giving his agent something to do.

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He needs to build his endorsement portfolio back up as I'm guessing he's lost a number of endorsement deals in the last two years.  They are getting a world renowned athlete for cheap and he's adding a name to his endorsement list and getting some company equity, could be a smart move for both of them.

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