Callaway Golf Announces New Apex Irons and Hybrid!

[boogielicious]

from golfdigest.com

http://www.golfdigest.com/story/callaways-apex-family-gets-an-update-addition

Quote:

By Mike Stachura

Callaway’s latest versions of its Apex and Apex Pro irons are more different than just their constructions.

While both feature elements of forged 1025 carbon steel, the Apex is a multipiece technological smorgasbord, while the Apex Pro is an updated classic, one-piece forged blade. The result of those different constructions are two irons that have a different approach to the idea of distance. Like its successful predecessor, the new Apex focuses on enhancing distance, while the new Apex Pro is focused on controlling it.

The big story behind the Apex iron is the addition of Callaway’s proven cupface technology to a forged 1025 carbon steel frame. The cupface design, in which the iron’s face plate wraps around the sole and topline, is used in the mid and long irons to enhance the areas of the face that produce the highest spring-like effect. The Apex’s cupface design, which like Callway’s fairway woods and hybrids reaches the USGA limits for rebound effect, increases the amount of unsupported face for an ancillary benefit that resulted in a change from the previous Apex.

Apex Pro

[saevel25]

from golfdigest.com

http://www.golfdigest.com/story/callaways-apex-family-gets-an-update-addition

I didn't know golf clubs have "cupface" designs :)

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Edit,

Actually that is a design feature and not a typo. My bad.

I though the whole article misspelled clubface with cupface. Which would be hilarious for a Golf Digest article.

[dkolo]

I didn't know golf clubs have "cupface" designs :)

Edit,

Actually that is a design feature and not a typo. My bad.

I though the whole article misspelled clubface with cupface. Which would be hilarious for a Golf Digest article.

Yeah, the 360° cupface stuff is their thing as much as slots are for Taylormade.

I saw the Crossfield review just now. I'm not wild about the new look with the darker steel. The satin finish on the original modern Apex models was spectacular. The backs of the new Apex clubs looks very much like the X2 / XR line, which is nice in this finish, but a bit gauche. I'd still game them over AP1 / AP2, but I'd rather have the older model.

[mvmac]

More stuff added to the OP.