Callaway 2019 Big Bertha Irons and Hybrids

[billchao]

Callaway Golf today officially announced their new Big Bertha Irons and Big Bertha Hybrids, which are available nationwide on January 18, 2019, and available for pre-order starting November 30th. Both are designed with advanced technologies to deliver long distance and easy launch.

Big Bertha Irons

Callaway is calling these their easiest to hit distance iron. They feature a new technology called the Suspended Energy Core, which they say is the engine of the Big Bertha Irons. Per Callaway:

Quote

It starts with a Metal Injection Molded (MIM’d) Tungsten Floating Weight suspended within our proprietary urethane microsphere material. Suspending the floating weight allows us to position the Center of Gravity deeper using a 3-piece iron construction. Now we can create higher launch while allowing a thinner, faster Face Cup construction. That combination promotes distance-enhancing launch conditions we’ve never been able to achieve before in an iron that’s also extremely easy to hit.

The Big Bertha Irons also feature the 360 Face Cup which combined with the Suspended Energy Core produce higher ball speeds and longer distance than the Big Bertha OS Irons.

A stock set is 4-AW. MSRP will be $1,200 for steel and $1,300 for graphite.

Big Bertha Hybrids

Callaway's new hybrids will feature their Jailbreak technology with adjustability for the first time in a hybrid with a new OptiFit Hosel system. Per Callaway:

Quote

The synergy of Jailbreak and Hyper Speed Face Cup promotes a level of power never thought possible in a hybrid. And to make it super-easy to launch, we’ve introduced an entirely new OptiFit Hosel System that’s shorter and lighter, allowing us to fully optimize the Center of Gravity. A new progressive shape makes it easy to hit, and new premium Recoil shafts add to an appealing design that’s worthy of being called Big Bertha.

The Big Bertha Hybrids are progressively shaped to be both appealing and forgiving, and are packed with high MOI technology.

Hybrids are available 3H-8H. MSRP will be $269.99 per club.

[GrandStranded]

$270 per hybrid and $12-1300 for SGI irons which are meant for entry level and or senior golfers. The pricing of golf equipment is out of control. Way to grow the game Callaway... 

[iacas]

They charge what the market can bear.