Edel Golf PGA Show Video and Pics!

[newtogolf]

At $2500 they are priced with the top forged irons from Japan like Miura, Honma, Yururi and Epon.  They are going to have to improve the appearance to gain much market share at that price point.

[RPMPIRE]

That logo looks familiar...

Not a big fan of the dot grooves, but I'd still like to try them out compared to normal grooves.

[TourSpoon]

Originally Posted by sean_miller

Maybe these are like the ugly prototype cars we see at auto shows that hopefully never make it to production. Or is Edel the Chrysler Corporation of the golf world?

Ironic that they used the name Edel as it is eerily similar name to one of the worst production cars ever made...The Ford Edsel. I certainly hope these clubs do better than the car. Ford lost big  time on this model.

[iacas]

Originally Posted by newtogolf

At $2500 they are priced with the top forged irons from Japan like Miura, Honma, Yururi and Epon.  They are going to have to improve the appearance to gain much market share at that price point.

They probably won't, actually.

And the one is rusted because it's an unfinished demo model. Their forged wedges aren't even really shipping yet in any quantities - the irons are a ways off. They're forged cavity backs that are then milled to create the cavity.

Y'all are vastly under-estimating the "player" market - a market which likes things that are unique, 100% customized to them, and so on. They'll do okay with these irons, and 95% of the people in this thread probably aren't in their target market.

They look good in person (at address), including the dark, smokey one with dots instead of grooves.

I won't be playing them, but I wouldn't hesitate to play the blade model if I was able to.

[Mr. Desmond]

Originally Posted by TourSpoon

Ironic that they used the name Edel as it is eerily similar name to one of the worst production cars ever made...The Ford Edsel. I certainly hope these clubs do better than the car. Ford lost big  time on this model.

Not ironic at all -- the owner of Edel is voila, David Edel.

I don't understand the negativity. His putters, wedges, and when available, the irons, are not made for mass production. Everything is customized - even the grinds. The price point is for guys who want Edel's service and don't mind paying for it.

It will be like purchasing Japan Domestic Equipment in terms of price point -- but customized. There is a market for Edel putters and there will be a market for his wedges and irons -- limited, but Edel knows that ... you should see his timepieces... hand made and custom.

[iacas]

Originally Posted by Mr. Desmond

There is a market for Edel putters and there will be a market for his wedges and irons -- limited, but Edel knows that ... you should see his timepieces... hand made and custom.

Indeed. Gorgeous.

And Dave, Mike, and I are getting 3 or 4 wedges. We went through fittings and were trained on Sunday. Giddyup!

[mlf16507]

Originally Posted by iacas

Indeed. Gorgeous.

And Dave, Mike, and I are getting 3 or 4 wedges. We went through fittings and were trained on Sunday. Giddyup!

I am anxious to see a comparison between the SCOR 4161 wedges you are using now and the Edel's.

[TourSpoon]

Originally Posted by TourSpoon

Ironic that they used the name Edel as it is eerily similar name to one of the worst production cars ever made...The Ford Edsel. I certainly hope these clubs do better than the car. Ford lost big  time on this model.

Originally Posted by Mr. Desmond

Not ironic at all -- the owner of Edel is voila, David Edel.

I don't understand the negativity. His putters, wedges, and when available, the irons, are not made for mass production. Everything is customized - even the grinds. The price point is for guys who want Edel's service and don't mind paying for it.

It will be like purchasing Japan Domestic Equipment in terms of price point -- but customized. There is a market for Edel putters and there will be a market for his wedges and irons -- limited, but Edel knows that ... you should see his timepieces... hand made and custom.

Ironic that the names are close and I was making reference to Sean's Chrysler comment. I figured the guy's name had to be Edel. I wish them luck and hope that they do well in their niche market. I like their flying E logo, it has potential, but I never really liked the stamped look on anyone's clubs. I am not sure why you think everyone is being negative just giving their opinions. I don't see anyone getting bent over the new Cobra lineup comments. This thread seems to have some good feedback on what people like and unfortunately, dislike.

[newtogolf]

Most people, including myself like Edel's putters.  Those of us that offered negative feedback weren't disparaging Edel products, we were just stating our opinions on the unfinished look of the irons.  I agree there's a market for high end products that target customization and exclusivity but that doesn't equate to being visually appealing.

Originally Posted by Mr. Desmond

I don't understand the negativity. His putters, wedges, and when available, the irons, are not made for mass production. Everything is customized - even the grinds. The price point is for guys who want Edel's service and don't mind paying for it.

It will be like purchasing Japan Domestic Equipment in terms of price point -- but customized. There is a market for Edel putters and there will be a market for his wedges and irons -- limited, but Edel knows that ... you should see his timepieces... hand made and custom.

[iacas]

Originally Posted by mlf16507

I am anxious to see a comparison between the SCOR 4161 wedges you are using now and the Edel's.

Probably not going to happen. The SCOR wedges don't give stated bounce figures but whatever their bounce, they're really low.

[bunkerputt]

I've hit a club with dot grooves.  It was a sand wedge called a "blasting wedge".  It's like 25 years old or so.  Spins a bit less than square grooves.  Maybe about the same as V-grooves.

[iacas]

Originally Posted by bunkerputt

I've hit a club with dot grooves.  It was a sand wedge called a "blasting wedge".  It's like 25 years old or so.  Spins a bit less than square grooves.  Maybe about the same as V-grooves.

Just FWIW or FYI, the Edel dots spin slightly more in their testing than legal but more "traditional" grooves.

They're not USGA approved but they meet the specs and they expect that they'll be approved just fine.

[sean_miller]

FWIW (approaching zero?) I really like the wedges. They look very versatile and would allow a player to be creative from many lies and conditions. The lines are simple and certainly unique (Olympic Club homage logo notwithstanding). Probably excellent performers and certainly better looking than Cleveland's new Vokeyesque badge location and general busyness on the North American forged 588s - then again Cleveland really whetted people's appetites for a more sparse custom versions. Basically yes, those wedges look awesome and if money and time were no issue . . .

[Kieran123]

Originally Posted by Mr. Desmond

I don't understand the negativity.

Is it that hard?

People think they're ugly.

For me personally, I have to hit a club that I am comfortable looking at and performs well. I am sure that these perform just fine, but they need work - and I am sure that they will look better once out of the prototype phase.

[MacBooky]

Was that young master Kite in the video?

all stuff looks nice btw

[iacas]

Originally Posted by MacBooky

Was that young master Kite in the video?

Yes. Yes it was.

[Harmonious]

I'm not a fan of large cavity backs, so I'll forego my commentary about the "look" of the irons.  But, I am curious as to how their customization would be different than, say, a set of Henry Griffitts.  Are we talking exotic materials, diamond encrusted sweet spots, endangered species grips? I can see the advantages of customized putters, but $2500 irons?

Personally, I would take the $2500 and have the most exhaustive fitting possible from Mizuno, and have them build the absolutely perfect set of irons for me. I believe I'd have enough left over to buy a new driver, a couple new wedges and a sleeve of balls.  But that's just me.

[iacas]

Originally Posted by Harmonious

I'm not a fan of large cavity backs, so I'll forego my commentary about the "look" of the irons.  But, I am curious as to how their customization would be different than, say, a set of Henry Griffitts.  Are we talking exotic materials, diamond encrusted sweet spots, endangered species grips?

Personally, I would take the $2500 and have the most exhaustive fitting possible from Mizuno, and have them build the absolutely perfect set of irons for me. I believe I'd have enough left over to buy a new driver, a couple new wedges and a sleeve of balls.  But that's just me.

They have blade models, too.

And what will you do when Mizuno tells you "uhhh, we don't have the capability to build your irons with as much bounce as you need, sorry"?