Originally Posted by tkahlm
What do you attend for educational purposes at the show. Went last year and felt like I didn't get the most out of it, hopefully I don't make the same mistake this year.
As you know, with hundreds of booths, you have to be focused on what you want to see. It can be overwhelming, for sure. I don't go to the breakout sessions, as I'm not a PGA member, and don't need to know how to grow the golf business.
I have a specific list of vendors/booths that I plan to visit, and will talk with the people about whatever it is they are demonstrating/selling. Last year, I was able to chat with Dave Stockton Jr. for 10 minutes or so. He had a 15' practice green set up at their booth, and he would analyze your putting stroke and offer some tips. A couple years ago, I stopped by the Tour Striker booth, and chatted with the guys there about their product line, as the TV commercials were relatively new then, and picked up a club for a reduced price. I talked with the guys at the Swing Catalyst booth about how their machines measure weight shift, since at that time Erik and I were having a vigorous discussion about the subject, plus they are located in Trondheim, Norway, not far from my ancestors' home. I spent some time at the indoor range, more concerned with shafts and launch monitors than individual club manufacturers. This year I will stop by and see Erik and MvMac. Maybe I'll tell them I discovered a 6th Simple Key!
In addition, I also check the personal appearances that are scheduled each day, and try to attend some of those. For example, two years ago, Brad Faxon did a 30 minute demonstration on putting at one of the booths. I find those small settings to be really informative..
I guess my suggestion is to look through the show booklet when you enter and make note of what is going on that day. Then locate what you are interested in. Then, if time permits, just wander around and talk to the folks. It's neat just to be in a building where absolutely everyone is interested in the game of golf. Then, at the end of the day, find out who is hosting the happy hours (last year the Scotland Tourism booth was pouring single malt, a great ending to the day)!