Sorry to join in conversation so late, but as a long-time player of Hogan Apex irons (since '71), I feel that golfers everywhere lost a little something special when the brand ended. I've tried and played every major manufacturer's forged blades over the years and nothing, including premier Japanese brands, comes close to the feel and playability of those old Apex irons. My game today doesn't justify or warrant a forged blade, so I'm not personally destraught at Callaway's decision to resurrect a name into an iron with no real linkage to the past product.
I agree with some others here that it would be nice if Callaway did produce something that was a legitimate heir to the Apex line, but I also feel it wouldn't matter....it wouldn't work. Callaway doesn't really make a forged iron worth very much today, so just making another forged iron and putting the Apex name to it, wouldn't serve the player hoping to capture, or re-capture, the quality of the Hogan Apex irons. When the Hogan Company lost direct input and feedback from Mr. Hogan, it lost the soul of what made a Hogan Apex iron a Hogan Apex iron.
Today's top quality forged blades are very good...I didn't mean to imply earlier that they are not. It's just that I've never found anything that felt as good in my hands or gave me the "ball off face" feel and control as my old Apex irons (although the MP32's were pretty close). I'm sure there's a little bit of nostalgia in there somewhere, but I don't believe its totally that. They were just great clubs, and I always felt more connected to the shot than just merely making a swing.
Regarding the statement that it's the Callaway company and not the Hogan company, that is indeed true. But I don't recall seeing Mr. Callaway's name on the US Open trophy either.