If you were to pickup a regional Golf magazine to read what would keep you interested in reading it?
Here are a few of my thoughts...
I'd want it to cover on a regular basic a few things....
Instruction - Have a solid instruction editor with a strong pedigree to help the average player, with high quality photos
Course/Travel Review - A monthly review of a course/getaway, could be a buddy trip or a weekend trip that couples including golfers and non-golfers would enjoy. Lifestyle not "just" golf.
Rules - One page that had something to do with the rules of golf
Newcomer - a section dedicated to introducing the game to new players including etiquette, equipment, what to wear, instruction, best place to play
Dining - Where is a great place to go for a great meal after a round or just a date night
Profile - Regional/State based story on someone who is connected to the game. Can vary from issue to issue on a PGA Tour Player, PGA Caddie, Old Timer who has seen it all, soccer mom who squeezes in 9 holes with friends weekly, a group of 4 kids who love to play together, etc..
Not really interest in all the obscure coverage of regional tournaments....