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Under Armour files for trademarks on Jordan Spieth logo [ESPN]

nevets88

By nevets88,
in Tour Talk

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SavvySwede Great Member

SavvySwede

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

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skydog Great Member

skydog

The first thing I thought when I saw this is that it looks like the FootJoy logo to me...not sure if that's what UA is going for.

Agree that they need to make it look a little more modern/edgy.

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iacas Hall of Fame Member

iacas

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Or a much more modern twist on that same concept:

I don't like that at all. The S looks worse, the Js look even less like Js, and why are there sharp pointy things? Is he a member of a teen pop cover band that remakes KISS songs?

I don't think the "J"s stand out very much in the original logo, but the "S" does. Also, I think the "J" is the cross piece with the swooping down part, because if it was the other way the "J" is backward.

If you told me the original logo had a "J" and an "S" and a "G" in it, I could "see" that. But his middle name is Alexander.

Erik J. Barzeski — ⛳ I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • Author, Lowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

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Spiethismyhero Established Member

Spiethismyhero

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

I disagree. It has nothing to do with "vanity." It's about branding for these companies. Cashing in early? How many golfers or any other athlete have won 2 Super Bowls (in essence) before 22 years of age? The life of an athlete is short. They have to maximize their earning potential. It's pure marketing and common sense.

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newtogolf Incredible Member

newtogolf

I don't like that at all. The S looks worse, the Js look even less like Js, and why are there sharp pointy things? Is he a member of a teen pop cover band that remakes KISS songs?

I don't think the "J"s stand out very much in the original logo, but the "S" does. Also, I think the "J" is the cross piece with the swooping down part, because if it was the other way the "J" is backward.

If you told me the original logo had a "J" and an "S" and a "G" in it, I could "see" that. But his middle name is Alexander.

I agree, I prefer the original as well.  I am also in marketing and branding and believe that logo's like Jordan's and Footjoy stand the test of time while other flashier ones don't age as gracefully.

Joe Paradiso

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newtogolf Incredible Member

newtogolf

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

To make money you have to have a brand, many successful athletes in sports has a brand, Jordan, Bryant, Anthony, LeBron, Tiger, Poulter, Norman, Hogan, Nicklaus, etc.  Branding is what builds wealth for them when they are no longer able to play their sport at a high level.   Jordan is smart to cash in early while his name is in the press and he's getting all the media attention, what reason would there be to wait?

Joe Paradiso

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pumaAttack Great Member

pumaAttack

I don't like that at all. The S looks worse, the Js look even less like Js, and why are there sharp pointy things? Is he a member of a teen pop cover band that remakes KISS songs?

I don't think the "J"s stand out very much in the original logo, but the "S" does. Also, I think the "J" is the cross piece with the swooping down part, because if it was the other way the "J" is backward.

If you told me the original logo had a "J" and an "S" and a "G" in it, I could "see" that. But his middle name is Alexander.

It's ok, you don't get modern design.  That is fine.

Tony  

:titleist:    |   :tmade:   |     :cleveland: 

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pumaAttack Great Member

pumaAttack

I agree, I prefer the original as well.  I am also in marketing and branding and believe that logo's like Jordan's and Footjoy stand the test of time while other flashier ones don't age as gracefully.

So to you, a logo has to be mid-70s design style to pass the test of time?

Tony  

:titleist:    |   :tmade:   |     :cleveland: 

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iacas Hall of Fame Member

iacas

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It's ok, you don't get modern design.  That is fine.


Seriously? That's what you come back with?

Oy.

Erik J. Barzeski — ⛳ I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • Author, Lowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

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newtogolf Incredible Member

newtogolf

So to you, a logo has to be mid-70s design style to pass the test of time?

No, simplicity does.  Color palettes and fonts change over time.  A classic logo withstands the test of time.

Joe Paradiso

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ccotenj Dedicated Member

ccotenj

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

personally, i never begrudge anyone making money... early or late in their career... make bank when you can make bank, because you never know what is going to happen tomorrow... did anyone think that when tiger limped off the 91st hole of the 2008 us open that we would be sitting here today wondering (with very good reason) if that was the last major we would see him win? did anyone think david duval would go from terminator to "gone from the golf world" in such a short period of time? etc. as far as the logos go... < cue michael corleone > its nothing vain sonny.. its strictly busines... < end michael >

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pumaAttack Great Member

pumaAttack

Seriously? That's what you come back with?

Oy.

Your response of what are the spikey things was not worth my time.  Look at any modern style font, and there they are.  Think Michigan State.  Not KISS.


Your response proved you do no get modern design so there was no need to defend it.

Tony  

:titleist:    |   :tmade:   |     :cleveland: 

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pumaAttack Great Member

pumaAttack

No, simplicity does.  Color palettes and fonts change over time.  A classic logo withstands the test of time.

What are you talking about?!

To you, a logo has to be black to be classic??  yikes...

And a logo isn't a font at all.  Maybe you meant typeface?? But it's not a typeface either.  It's a custom creation for just that logo.

I'm glad I don't work in your marketing/branding office.

Tony  

:titleist:    |   :tmade:   |     :cleveland: 

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newtogolf Incredible Member

newtogolf

What are you talking about?!

To you, a logo has to be black to be classic??  yikes...

And a logo isn't a font at all.  Maybe you meant typeface?? But it's not a typeface either.  It's a custom creation for just that logo.

I'm glad I don't work in your marketing/branding office.

If the example you provided above is representative of your work I'm glad you don't work in my marketing / branding office as well.

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Joe Paradiso

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pumaAttack Great Member

pumaAttack

If the example you provided above is representative of your work I'm glad you don't work in my marketing / branding office as well.

Have fun with your black font logos...  haha

Tony  

:titleist:    |   :tmade:   |     :cleveland: 

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pumaAttack Great Member

pumaAttack

What are you 10 years old with these responses to myself and @iacas ?

Because I questioned your design knowledge?

Tony  

:titleist:    |   :tmade:   |     :cleveland: 

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