Under Armour files for trademarks on Jordan Spieth logo [ESPN]

[SavvySwede]

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

[skydog]

The first thing I thought when I saw this is that it looks like the FootJoy logo to me...not sure if that's what UA is going for.

Agree that they need to make it look a little more modern/edgy.

[iacas]

Or a much more modern twist on that same concept:

I don't like that at all. The S looks worse, the Js look even less like Js, and why are there sharp pointy things? Is he a member of a teen pop cover band that remakes KISS songs?

I don't think the "J"s stand out very much in the original logo, but the "S" does. Also, I think the "J" is the cross piece with the swooping down part, because if it was the other way the "J" is backward.

If you told me the original logo had a "J" and an "S" and a "G" in it, I could "see" that. But his middle name is Alexander.

[Spiethismyhero]

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

I disagree. It has nothing to do with "vanity." It's about branding for these companies. Cashing in early? How many golfers or any other athlete have won 2 Super Bowls (in essence) before 22 years of age? The life of an athlete is short. They have to maximize their earning potential. It's pure marketing and common sense.

[newtogolf]

I don't like that at all. The S looks worse, the Js look even less like Js, and why are there sharp pointy things? Is he a member of a teen pop cover band that remakes KISS songs?

I don't think the "J"s stand out very much in the original logo, but the "S" does. Also, I think the "J" is the cross piece with the swooping down part, because if it was the other way the "J" is backward.

If you told me the original logo had a "J" and an "S" and a "G" in it, I could "see" that. But his middle name is Alexander.

I agree, I prefer the original as well.  I am also in marketing and branding and believe that logo's like Jordan's and Footjoy stand the test of time while other flashier ones don't age as gracefully.

[newtogolf]

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

To make money you have to have a brand, many successful athletes in sports has a brand, Jordan, Bryant, Anthony, LeBron, Tiger, Poulter, Norman, Hogan, Nicklaus, etc.  Branding is what builds wealth for them when they are no longer able to play their sport at a high level.   Jordan is smart to cash in early while his name is in the press and he's getting all the media attention, what reason would there be to wait?

[RJH999]

Lame.

[pumaAttack]

I don't like that at all. The S looks worse, the Js look even less like Js, and why are there sharp pointy things? Is he a member of a teen pop cover band that remakes KISS songs?

I don't think the "J"s stand out very much in the original logo, but the "S" does. Also, I think the "J" is the cross piece with the swooping down part, because if it was the other way the "J" is backward.

If you told me the original logo had a "J" and an "S" and a "G" in it, I could "see" that. But his middle name is Alexander.

It's ok, you don't get modern design.  That is fine.

[pumaAttack]

I agree, I prefer the original as well.  I am also in marketing and branding and believe that logo's like Jordan's and Footjoy stand the test of time while other flashier ones don't age as gracefully.

So to you, a logo has to be mid-70s design style to pass the test of time?

[iacas]

It's ok, you don't get modern design.  That is fine.

Seriously? That's what you come back with?

Oy.

[newtogolf]

So to you, a logo has to be mid-70s design style to pass the test of time?

No, simplicity does.  Color palettes and fonts change over time.  A classic logo withstands the test of time.

[ccotenj]

I seriously dislike this trend of every top athlete releasing their own logo. I know it's mostly their managers and agents trying to squeeze every dollar they can out of their athletes but I can't help thinking of the athlete as terribly vain; especially when they're cashing in this early in the career.

personally, i never begrudge anyone making money... early or late in their career... make bank when you can make bank, because you never know what is going to happen tomorrow... did anyone think that when tiger limped off the 91st hole of the 2008 us open that we would be sitting here today wondering (with very good reason) if that was the last major we would see him win? did anyone think david duval would go from terminator to "gone from the golf world" in such a short period of time? etc. as far as the logos go... < cue michael corleone > its nothing vain sonny.. its strictly busines... < end michael >

[pumaAttack]

Seriously? That's what you come back with?

Oy.

Your response of what are the spikey things was not worth my time.  Look at any modern style font, and there they are.  Think Michigan State.  Not KISS.

Your response proved you do no get modern design so there was no need to defend it.

[pumaAttack]

No, simplicity does.  Color palettes and fonts change over time.  A classic logo withstands the test of time.

What are you talking about?!

To you, a logo has to be black to be classic??  yikes...

And a logo isn't a font at all.  Maybe you meant typeface?? But it's not a typeface either.  It's a custom creation for just that logo.

I'm glad I don't work in your marketing/branding office.

[newtogolf]

What are you talking about?!

To you, a logo has to be black to be classic??  yikes...

And a logo isn't a font at all.  Maybe you meant typeface?? But it's not a typeface either.  It's a custom creation for just that logo.

I'm glad I don't work in your marketing/branding office.

If the example you provided above is representative of your work I'm glad you don't work in my marketing / branding office as well.

[pumaAttack]

If the example you provided above is representative of your work I'm glad you don't work in my marketing / branding office as well.

Have fun with your black font logos...  haha

[newtogolf]

Have fun with your black font logos...  haha

What are you 10 years old with these responses to myself and @iacas ?

[pumaAttack]

What are you 10 years old with these responses to myself and @iacas ?

Because I questioned your design knowledge?