Quote:
Originally Posted by
newtogolf 
Rory should fire his agent (he might have already) for cutting such a deal with Oakley. Right of first refusal handcuffs him and makes future negotiations with other sponsors more difficult, as he's now finding out. I'm sure a court won't rule against him but it's a hassle he didn't need.
I think that contract was one negotiated by the guy he already fired: Chubby Chandler.
And to the others, the lawsuit is about exactly that: what Nike would and wouldn't allow. If the valuation of Rory wearing Nike clothes is $5 or $5M or $500M, Oakley had contractual rights to be allowed the opportunity to match. They were denied those rights, and are suing.
It may be up to a court to determine how much of the $200M contract (even that's a rumor) the apparel side of it is worth, and once that value is assigned, Oakley can match the offer and Rory would be contractually obligated to wear Oakley apparel. Nike will try to do all they can to make that portion of the contract seem like it's worth the most they can, and Oakley will try to make it as little as possible. But let's say it's valued at 10%, and the $200M is accurate. Oakley can match the $20M and keep him. And Nike could counter-offer by saying the apparel deal is worth $50M because they think Oakley can't afford that, but they'd have to up their whole deal to $500M since the court would have already decided that apparel is 10% of such a contract.
Nike was stupid. They probably could have avoided all of this by courting Rory to an apparel contract only, then once that was signed (because it was too expensive for Oakley), they could have added an equipment contract for $1M or something after the fact. Oakley would then have to prove that they colluded the whole time, and if that discussion was never written into a contract or an email or recorded, they'd have a hell of a time proving that.
And Deryck is probably right - Nike will probably settle, and if you're Oakley, you may have lost Rory, but you've gained some press AND a few million bucks that you now DON'T have to spend on anyone.